Italy

Global cryptocurrency exchange Bitget has expanded its sponsorship deal with Juventus to take in the Italian Serie A club’s women’s team.

The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games

Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…

The Italian Rugby Federation will be hoping that its latest front-of-shirt sponsorship deal with insurance company Vittoria will end what has been a turbulent period commercially.

AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance

Italian Serie A club Udinese has further extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele

Italian Serie A club AS Roma has agreed a sponsorship deal with utilities company A2A. As part of the deal, the company’s A2A Energia subsidiary will become an official partner of Roma.

Italian automotive manufacturer Ferrari has appointed former AC Milan executive Lorenzo Giorgetti as its chief racing revenue officer

The online sports news service of gaming operator LeoVegas has become the new training kit sponsor of Italian Serie A club Inter Milan. Along with the front-of-shirt training kit rights, the LeoVegas

Sports infotainment platform StarCasinò Sport has expanded its presence in Italian football by agreeing to become the video assistant referee (VAR) sponsor of Serie B, the second tier of the domestic …

AC Milan says the renewal of its front-of-shirt deal with long-standing sponsor Emirates on significantly improved terms is a reward for winning Italy’s Serie A last season and the club's return to the Uefa Champions League.

Italian Serie A club Lazio has signed fire safety and suppression specialist AirFire as its sleeve sponsor for the remainder of the 2022-23 season

Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.

The Italian division of French financial services group Crédit Agricole has acquired title sponsorship rights to the Italian cycling ‘classics’ operated by the RCS Sport agency.

The deal builds on eBay’s original sponsorship of Inter announced in October, which saw the brand become the Serie A club’s ‘Official Marketplace Partner’ for the 2022-23 and 2023-2024 seasons.

Pay-TV broadcaster beIN Sports has been forced to cease broadcasts in France of Italian Serie A football matches featuring Atalanta owing to regulatory concerns over the club’s main sponsor, financial t…

Serie A club AC Milan has announced the promotion of Maikel Oettle as its new commercial director

Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network