Italy
Regulator rules on Serie A betting sponsorship
Italian football clubs will be able to retain sponsorship deals signed with betting companies through to July 12 following a ruling by AGCOM, regulator for the country’s communications industries.
Joma in, Kappa out at Torino – report
Italian Serie A club Torino has reportedly signed a new kit supply deal with Spanish brand Joma
Legea supports Italian referees with FIGC deal
The Italian Football Federation (FIGC) has signed a sponsorship deal with sportswear company Legea
Toro Rosso hires Randstad
Human resources services company Randstad has agreed a multi-year partnership with Formula One motor-racing team Toro Rosso
Serie A seeks clarity on rules of gambling sponsorship ban
Italy’s Serie A is seeking clarification on the Italian government’s gambling advertising ban and how it applies to existing club sponsorship contracts.
Sassuolo Calcio renews tailoring deal with Messori Uomo
Italian Serie A club Sassuolo Calcio has renewed its Official Supplier partnership with local tailors Messori Uomo
Juventus seeks first sleeve sponsor
Serie A club Juventus is reportedly seeking its first sleeve sponsor, according to a report from Italian media source SportingEconomy
Cylance co-titles UCI women’s cycling team
US tech company Cylance has signed as the co-title sponsor of the UCI women's cycling team, formerly known as Valcar-PBM, for the 2019 season.
Pasta brand signs as AC Milan Official Partner
Serie A football club AC Milan signed a two-year ‘Official Pasta Partner’ deal with Italian food company La Molisana before the Christmas break.
Mars returns to partner Napoli
Food products manufacturer Mars has entered into a new partnership with Italian Serie A football club Napoli
Adidas extends Juve deal, pays massive bonus for 2018
Italian Serie A club Juventus has extended its Official Partner agreement with kit supplier adidas to June 30, 2027, according to a club statement.
Birra Moretti returns to its roots with Udinese
Italian Serie A football club Udinese has struck a sponsorship deal with beer brand Birra Moretti.
The agreement will run until the end of the 2020-21 season
Erreà ups presence in Italian basketball with Lega Basket deal
Italian sportswear brand Erreà has signed as the Official Technical Sponsor of Lega Basket Serie A, Italy’s top-flight basketball league.
European Football Sponsorship Report 2018-19: Overview
SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals
Regional tourism authority partners with Udinese
Italian Serie A club Udinese has become the new 'brand ambassador’ of Friuli-Venezia Giulia, the area of Italy promoted by regional tourism agency PromoTurismoFVG.
Cagliari signs two-game sleeve deal with Fluorsid Group
Serie A club Cagliari has signed its first sleeve partnership with Italian chemical firm Fluorsid Group
Red Bull extends backing of Serie B
The Italian Serie B, the second tier of domestic club football, has renewed its sponsorship deal with energy drinks manufacturer Red Bull
Guinness set to sign Six Nations title deal
Irish stout brand Guinness is close to signing a six-year title sponsorship agreement for the Six Nations rugby tournament from 2019, according to a report in today's The Times newspaper.