Juventus seeks first sleeve sponsor

Serie A club Juventus is reportedly seeking its first sleeve sponsor, according to a report from Italian media source SportingEconomy.

Industry sources indicate that the Turin-based club could generate as much as €10m per season in revenue from its first sleeve partnership.

Serie A introduced sleeve sponsorships to the league this season, but so far only five clubs have sold their shirt sleeve asset to a sponsor.

Last month, Juventus extended its kit supply deal with adidas until 2027, in a deal worth at least €408m ($470m).