Italian Serie A club Udinese has become the new ‘brand ambassador’ of Friuli-Venezia Giulia, the area of Italy promoted by regional tourism agency PromoTurismoFVG.
The partnership aims to use national and international awareness of the club to promote the region and its localities as a tourist destination.
Promotional events will be organised by PromoTurismoFVG during all home games, as well as away matches in Rome and Milan.
In the stadium, the Friuli-Venezia Giulia logo will appear on LED boards and brand the entrance to the players tunnel. The away changing room will be branded with images from the region.
Promotional offers will also be made to the fans in the stadium, and guided tours of the stadium will be available via the FVGCard, the regional tourism card produced by PromoTurismoFVG.
Promotional posts will also be created on the pages of the Udinese social networks and on the Instagram channels of some players, as well as through the newsletter and the UdinewsTV television channel.