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Red Bull extends backing of Serie B

The Italian Serie B, the second tier of domestic club football, has renewed its sponsorship deal with energy drinks manufacturer Red Bull.

Red Bull will continue to serve as the official energy drink of the competition, extending its sponsorship of the league into a fourth consecutive year.

The new deal will see the return of the ‘Red Bull B-Best’ initiative in partnership with the Gazzetta dello Sport newspaper. The initiative celebrates the best Serie B players each weekend.

Red Bull agreed the new deal with Lega B, the governing body that oversees the running of Serie B.