Ireland

NFL

The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888
Rugby Union
Telecoms

Launched ahead of Ireland’s 2019 Guinness Six Nations defence and running through to the autumn Rugby World Cup in Japan, the multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone’s Ireland’s long running ‘Team of Us’ Irish rugby activation.
Rugby Union
Telecoms

In the lead-up to the 2019 Rugby World Cup, the IRFU’s principal partner activated via a unique rugby ball that linked the fans at home to the players in Japan.
Rugby Union

The British & Irish Lions have signed Vodafone as lead sponsor ahead of the team's tour to South Africa in 2021. The brand will take the role of front-of-shirt sponsor for the tour
Gaelic Sports
Ecommerce

In summer 2019, online retailer Littlewoods Ireland activated its GAA rights with a three-phase social media activation built around celebrating individual styles with a collective love for hurling.
Rugby Union

The Irish Rugby Football Union has extended its contract with kit supplier Canterbury as the brand looks to retain its presence across major rugby events
Women's Football
Personal Care & Fragrances

After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
Women's Football
General Insurance

In 2019, the FAI and Aviva rejuvenated the ‘Aviva Soccer Sisters’ grassroots girls football programme and promoted it through a campaign that drove a 107% increase in participation.
Rugby Union
Beer

In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.
Rugby Union
Personal Care & Fragrances

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Rugby Union
Beer

Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign  that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.
Horse Racing

Irish horse racing’s biggest sponsor, the Irish European Breeders’ Fund (EBF), will increase its race prize-money contribution to €2.5m ($2.7m) f
Football
Soft Drinks

The Coca-Cola Premier League Trophy Tour of UK & Ireland, which ran through March and April 2019, visited major football centres to give fans unique, shareable experiences.
Gaelic Sports

Allianz Ireland has extended its title sponsorships of the Gaelic Athletic Association’s Gaelic football and hurling leagues for a further five seasons.
Rugby Union

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Football

Sports retailer JD is paying €100,000 ($109,570) per season as the new main sponsor of League of Ireland Premier Division football club Shamrock Rovers, according to sports industry sources.
Horse Racing

Ireland's Curragh Racecourse has extended airport retailer Dubai Duty Free's title sponsorship of its flagship horse racing event, The Irish Derby
Football

The Football Association of Ireland has ended a sponsorship deal with Kenyan bookmaker SportPesa as part of a government-backed rescue agreement for the embattled governing body