UK insurance brand Aviva has shifted its strategy from brand awareness to fan engagement in its renewal as naming rights partner of the Aviva Stadium in Dublin.
Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.
Irish telecommunications operator Eir has extended its top-tier Senior Football Sponsor agreement with the Gaelic Athletic Association’s Football All-Ireland Championship for five years until 2020.
Irish Pro14 rugby union club Ulster has signed a long-term extension to its kit partnership with sportswear company Kukri.
Online pharmacy Netmeds and cement manufacturer Dalmia have been unveiled as sponsors of the Indian cricket team’s upcoming Twenty20 tour of Ireland.
Finance automation software provider SoftCo has agreed a deal to sponsor Ireland’s women’s hockey team during the upcoming World Cup in London.
Ireland’s Camogie Association women’s Gaelic sports organisation has extended its sponsorship deal with global insurance firm Liberty Insurance.
The Gaelic Athletic Association has signed a five-year extension to its partnership with Irish commercial bank AIB.
African online sports betting company SportPesa has agreed a deal to sponsor the Final Series of the Pro14, the European rugby union club competition.
Irish fast food restaurant chain Supermac’s has extended a deal to remain as main sponsor of the Galway Gaelic Athletic Association.
The Football Association of Ireland has agreed a sponsorship deal with Maldron Hotels.
Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Open European Tour golf event.
The Dublin branch of the Gaelic Athletic Association has secured an extension to its lucrative sponsorship deal with insurance company AIG.
Supermarket chain Lidl has renewed its partnership with the Ladies Gaelic Football Association and has pledged to invest €3m ($3.6m) into the body as part of a new three-year agreement.
European rugby union club competition the Pro14 has agreed a sponsorship deal with airline CityJet for its upcoming Final Series.
Irish Pro14 rugby union club Leinster has unveiled German sportswear manufacturer Adidas as its new kit supplier.
Online betting exchange Betdaq has renewed its sponsorship of the Punchestown Festival horse-racing event, while bookmaker Coral has extended its backing of the Coral-Eclipse race at Sandown Park.
Irish Pro14 rugby union club Leinster has agreed a long-term deal for national electricity and gas supplier Energia to take on naming rights to Donnybrook Stadium.
International rugby union club competition the Pro14 has agreed a sponsorship deal with health food products manufacturer Freshly Chopped for its upcoming Final Series.
The Gaelic Athletic Association has voted to ban sponsorship agreements between its properties and gambling companies in a move designed to protect the integrity of its competitions.