Ireland

Opel Ireland, the Irish division of the Opel car brand, has agreed a three-year sponsorship of the Irish Rugby Football Union spanning both the men’s and women’s international teams.

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.

Subscription broadcaster Premier Sports is to assume the title sponsorship rights to the Scottish League Cup from next season onwards and has also extended its broadcast rights to the tournament

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.

Weetabix has built upon its deal with the English Football Association by signing a deal which covers the rest of the home nations in the UK as well as the Republic of Ireland

Faced with a Covid-enforced shutdown of Irish rugby in spring 2020, Irish Rugby Football Union sponsor Energia pivoted activation of its title sponsorship of the All-Ireland League Awards to an online campaign and ceremony.

SSE Airtricity, the Irish energy supplier, has extended its title sponsorship of Ireland’s top-tier men’s league for two years and had also become the title sponsor of Ireland’s Women’s National League. The

Marketing and sponsorship agency Onside has published its annual Irish Sponsorship Industry Survey report, which indicates 2020 saw the Irish sponsorship market shrink by €54m ($65.5

UK-based Sporting goods retailer Sports Direct is poised to become the new primary sponsor of Cork GAA, which owns the Irish county’s Gaelic football and hurling teams.

The Football Association of Ireland has approved its 2019 financial accounts, which showed a loss of €5.1m ($6.2m) along with commercial income of €15.7m.

Irish Pro14 rugby union club Munster has announced that Musgrave Park will revert to its original name after a mutual agreement was reached to bring an early end to a stadium naming rights deal with Independent…

Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.

UK-based sportswear brand Umbro has returned as the kit supplier to the Republic of Ireland’s national football teams in a new agreement announced today (Thursday).

Electric Ireland’s 2019 activation of its GAA Higher Education Championships sponsorship was a digital first campaign led by a series of match live streams.

Brian Mahony, head of commercial and marketing at Irish Pro14 rugby union side Connacht, has left his position after just over four years in the role

AIB’s digitally led campaign leveraged its 2018-19 partnership with the GAA across owned channels and media partner platforms to engage new customers, grow brand affinity and build its digital services credentials.