Ireland
FAI terminates kit sponsorship deal with Umbro licensee
The Football Association of Ireland has chosen to unilaterally end its sponsorship agreement with its kit supplier JACC Sports Distributors, despite signing a multi-year deal
Cricket Ireland secures Amul as T20 World Cup sleeve sponsor
Ireland men's cricket team have agreed a sleeve sponsorship with Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, ahead of the ICC T20 World Cup
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere
KPMG acquires title rights to Women’s Irish Open
Professional services network KPMG has become the title sponsor of golf’s Women’s Irish Open.
Fifty-Three Six agency recruits DAZN’s Glynn to media and strategy role
Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy
NFL renews 888sport UK and Ireland sponsorship
The National Football League has renewed its regional sponsorship contract with gambling platform 888sport
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
NFL secures La-Z-Boy sponsorship in the UK and Ireland
The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland
Shane Lowry agrees Wayflyer deal ahead of 2022 Masters
Irish golfer Shane Lowry has signed as a global brand ambassador for Irish technology company Wayflyer
Permanent TSB titles Irish Olympic and Para teams; Salesforce sponsors ParalympicsGB
Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.
Horizon gives name to Irish Open in ‘strategic alliance’ led deal
Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…
Bet365 extends UFC deal in UK and Ireland
The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365
FBD Insurance acquires naming rights to Semple Stadium home of Tipperary GAA
Irish insurer FBD Insurance has taken on the naming rights to Semple Stadium, the home of hurling and Gaelic football for the Irish country of Tipperary and the third biggest stadium in Ireland
Study: Irish sponsorship market returning to peak levels
The Irish sponsorship industry achieved further growth in 2021 and is this year set to move close to the €200m ($226.6
PDC extends BoyleSports title sponsorship of World Grand Prix
The Professional Darts Corporation (PDC) has extended its sponsorship deal with gambling platform BoyleSports
Football Association of Ireland hires Neill as consultant, hunts commercial director
Jonathan Neill, previously the commercial director at the 2021 Rugby League World Cup organising committee, has been hired by the Football Association of Ireland as a commercial consultant
Sky backs Irish women’s football team in equal pay era
The Football Association of Ireland has named pay-television broadcaster Sky as the first stand-alone ‘Primary Partner’ of the Republic of Ireland women’s national team.
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