India
EXCLUSIVE: Gujarat Titans seeking new front-of-shirt sponsor for 2024 IPL season
Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal.
IndusInd Bank becomes ICC’s seventh top-tier ‘Global Partner’
Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India.
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BCCI adds SBI Life sponsorship ahead of Australia ODI series
Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
BCCI targets sponsor additions after headline spots filled
The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
BCCI secures title sponsorship fee uplift in IDFC First Bank deal
The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
BCCI ‘lowers title sponsor asking price’
The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week
BCCI invites bids for title sponsorship rights
The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
BCCI Dream11 deal reflects course correction for Indian tech sponsorship spending
The Board of Control for Cricket in India (BCCI) has prioritised stability over profits in taking a significantly lower fee for its new Team India lead sponsorship deal with Dream11.
Dream11 upgrades to BCCI main sponsor
The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as its new main sponsor on a three-year deal, replacing Byju's
BCCI issues ITT for lead sponsor as it seeks Byju’s replacement
The Board of Control for Cricket in India (BCCI) has issued an invitation to tender for lead sponsorship rights to the Indian national team
Multiple sponsors sign on for Disney Star’s coverage of WTC final
Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
BCCI restores prestige to kit supplier position with Adidas deal
The cricket body will be hoping the new five-year contract puts to bed a turbulent period where the kit supplier rights switched between two less illustrious Indian clothing brands.
AFA agrees regional deal with Xiaomi India
The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi
Rajasthan Royals prioritise brand alignment over fee in Luminous front-of-shirt deal
Indian Premier League side Rajasthan Royals resisted more lucrative offers for its front-of-shirt rights before signing a deal with energy solutions provider Luminous Power Technologies, according to CEO Jake Lush McCrum.
Odisha extends sponsorship deal with Hockey India
The Odisha Government has concluded a 10-year extension to its sponsorship deal with Hockey India which is set to inject Rs434.12 crores (€47.8m/$52.7
Volleyball World nets FanCode deal, expands Stake.com sponsorship
Indian digital platform FanCode has secured a two-year exclusive media rights deal with Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB) and private equity…
Herbalife final brand to join IPL portfolio before attention turns to new cycle
US health and nutrition brand Herbalife believes growing levels of internet penetration in India present an opportunity to grow revenues in the country. Matthew Williams reports on the brand's recent sponsorship agreement with the IPL.
Player access central to Qatar Airways’ RCB sponsorship
National carrier Qatar Airways has put player access at the centre of its new sponsorship agreement with Indian Premier League franchise Royal Challengers Bangalore. Faaez Samadi reports.