India

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…

Wellness technology company Therabody has deepened and extended its relationship with Manchester United by becoming a global partner in a multi-year agreement

Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…

LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition

Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend

Mastercard has announced endorsement agreements with a quartet of Indian badminton players

Indian Super League football club Mumbai City has agreed a shirt sponsorship deal with an online sports news platform operated by casino and sports betting platform Stake.com

Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…

The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…

Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…

The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…

The Athletics Federation of India (AFI) has announced a “long-term” sponsorship agreement with Mumbai-based conglomerate Reliance Industries ahead of the Oregon 2022 World Athletics Championships.

Adani Sportsline, the sports division of Indian conglomerate Adani Group, has struck a sponsorship deal with the Indian Olympic Association (IOA) ahead of the Birmingham 2022 Commonwealth Games

The consulting agency behind the extension of the Indian cricket team’s front-of-jersey sponsorship by education technology provider Byju’s has confirmed details of the deal.

Indian technology company Tech Mahindra said it will provide a "next generation digital fan experience" under a partnership with the international and Indian chess federations around the upcoming chess…

The Board of Control for Cricket in India (BCCI) has unveiled sponsorship agreements with three more companies ahead of the start of the Women’s T20 Challenge tournament in Pune later today (Monday).

The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020