India
Updated – Royal Challengers Bangalore agree title sponsorship with Muthoot Pappachan Group
The last team title sponsorship for the 2020 Indian Premier League season has been signed, with Royal Challengers Bangalore agreeing a deal with conglomerate Muthoot Pappachan Group, according to local…
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
NZ Cricket secures three Indian brands to sponsor India visit
New Zealand cricket has agreed deals with Indian companies Kent RO, Ebix and Hero MotoCorp to sponsor India's tour of the country, which starts today
Rajasthan Royals signs EXPO 2020 Dubai as principal sponsor
Indian Premier League franchise Rajasthan Royals has signed global event EXPO 2020 Dubai as its main sponsor for the 2020 season
Sunrisers Hyderabad agree title sponsorship with JK Lakshmi Cement
Indian Premier League T20 cricket team Sunrisers Hyderabad have agreed a title sponsorship deal with JK Lakshmi Cement for the forthcoming season
LaLiga agrees deal with Indian fantasy sports platform Dream11
LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24
LaLiga signs Sony Bank deal, teams up with cricket star Rohit Sharma
LaLiga has signed its latest regional sponsor in Japan through a deal with commercial banking group Sony Bank
FC Goa adds Deltin, confirms Adda52 Rummy sponsorship
Indian Super League football team FC Goa has added casino operator Deltin as an associate sponsor, and confirmed online betting brand Adda52 Rummy as title sponsor, in deals covering the 2019-20 season
Etihad Airways to sponsor Mumbai City FC
Abu Dhabi airline Etihad Airways has agreed a deal to sponsor Mumbai City FC, the Indian Super League club that last month became part of City Football Group
Indian Pro Volleyball adds host of new deals, extends with title sponsor
The Volleyball Federation of India has agreed several sponsorship contracts for its Pro Volleyball League
Bengaluru-APL Apollo deal the latest in slew of Indian football sponsorships
Indian Super League football club Bengaluru FC has agreed a one-year sponsorship deal with steel pipe manufacturer APL Apollo, in the latest of a slew of deals agreed ahead of the 2019-20 season
Go the Distance – Apollo Tyres, Manchester United & more
Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.
Kings XI Punjab adds Ebix Cash as Main Sponsor
Indian Premier League cricket team Kings XI Punjab has signed financial and insurance company EbixCash as its new main sponsor
NBA India Games tips off today, adds JBL as sponsor
The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
Ambuja Cements to activate around India cricket series against South Africa
Indian cement manufacturer Ambuja Cements will be the official partner of the Indian cricket team for its upcoming six-game home series against South Africa
I-League’s Trau FC nabs Aciesta Sports as main sponsor
Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season
Paytm extends BCCI rights at 58% price increase per match
Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years
Byju’s to replace Oppo as India sponsor
Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.