Germany
German tennis body signs Erima deal
Sportswear company Erima has agreed a deal to become an official partner of the DTB, the governing body of tennis in Germany.
Adidas extends top sponsor deal with German Ski Association
Sportswear company Adidas has agreed a four-year extension to its main sponsorship deal with the German Ski Association (DSV) national governing body in an agreement that will run until 2018.
Fuchse Berlin in safe hands with Axel Lange
German handball Bundesliga club Fuchse Berlin has signed a two-year deal to make insurance company Axel Lange a premium partner.
Bayern Munich looking good with Henkel
German Bundesliga and Uefa Champions League champion Bayern Munich has announced a two-year sponsorship agreement with consumer products manufacturer Henkel.
BMW strengthens ties with FIL
German automotive manufacturer BMW has reached a deal to become an official partner of the International Luge Federation (FIL).
Wolfsburg signs Nexen Tire deal
South Korean tire manufacturer Nexen Tire has agreed a deal to become an official sponsor of German Bundesliga top division football team VFL Wolfsburg for the remainder of the 2013-14 season.
Infront launches Four Hills marketing extension
The Infront Sports & Media agency has signed a four-year extension to its contract as the marketing partner of the Vierschanzentournee ski jumping tournament.
Dortmund extends REWE partnership
Wholesale food company REWE Dortmund has extended its partnership with German Bundesliga top division football club Borussia Dortmund.
Schalke nets extension with bet-at-home.com
Online gambling company bet-at-home.com has penned a two-year extension to its sponsorship agreement with German Bundesliga football club Schalke 04.
German Tennis Federation signs up new national shop partner
Tennis equipment specialist Tennis Warehouse Europe has agreed a deal to become the national shop partner of the German Tennis Federation (DTB) governing body and its Tennis Germany (TDS) subsidiary.
Deutsche Kreditbank renews with German Athletics Federation
German banking group Deutsche Kreditbank (DKB) has extended its sponsorship of the German Athletics Federation (DLV) until 2018.
German Basketball Federation signs new partner
Cewe-Print has agreed a deal to become the official print partner of the German Basketball Federation (DBB) until June 2014.
Four Hills Tournament lifted by Intersport’s return
Sports retailer Intersport has agreed a deal to become the main sponsor of the 2013-14 Vierschanzentournee ski jumping series.
Bundesliga posts 28% rise in central sponsor revenue
German football’s Bundesliga will earn around €35.55m ($47.6m) from its central sponsorship partners in the 2013-14 season, a 28.3-per-cent increase on the 2012-13 season.
BGV/Badische nets deal with handball’s Rhein-Neckar Lowen
Insurance group BGV/Badische has reached an agreement to become a premium partner of German Handball Bundesliga team Rhein-Neckar Lowen.
Handball Bundesliga outfit Füchse Berlin scores new main partner
German Handball Bundesliga club Füchse Berlin has signed a two-year deal making travel company Spar mit! Reisen its new main sponsor.
Werder Bremen drives away with Volkswagen extension
German Bundesliga football club Werder Bremen has signed a two-year extension to its partnership with Volkswagen.
TimePartner renews with Handball Bundesliga’s Rhein-Neckar Löwen
TimePartner has extended its premium sponsorship deal with German Handball Bundesliga club Rhein-Neckar Löwen through to the end of the current 2013-14 season.