Germany
Freiburg extends with shirt sponsor Schwarzwaldmilch
German Bundesliga football club SC Freiburg has extended its partnership with dairy products manufacturer Schwarzwaldmilch
Puma makes Medi Bayreuth latest Bundesliga signing
German sportswear company Puma has made its second signing in the domestic Basketball Bundesliga after agreeing a deal with Medi Bayreuth
Specialized extends bike deal with Bora-Hansgrohe
Bicycle brand Specialized has extended its partnership with UCI WorldTour team Bora-Hansgrohe for two more years, from 2020 to 2021.
Basketball Bundesliga clubs extend with main sponsors
German Basketball Bundesliga clubs Mitteldeutscher BC and Eisbären Bremerhaven have extended sponsorship deals with oil and lubricants manufacturer Puraglobe and BLG Logistics, respectively.
Puma furthers basketball plans with Brose Bamberg deal
German sportswear brand Puma has further bolstered its presence in the basketball market by agreeing a partnership with domestic Bundesliga club Brose Bamberg
Flyeralarm becomes title sponsor of Women’s Bundesliga
Online printing and e-commerce company Flyeralarm has agreed a four-season deal with the German Football Association (DFB) to take on title sponsor rights for the Women’s Bundesliga.
Basketball Bundesliga partners with fitness brand Gymper
Germany’s Basketball Bundesliga (BBL) has entered into a partnership with the Layenberger Nutrition Group, whose Gymper fitness brand will benefit from exposure on referees’ jerseys.
FX broker RoboMarkets partners with BMW M Motorsport
Forex broker RoboMarkets has signed a partnership with BMW M Motorsport that will focus on the DTM German touring car series
RB Leipzig extends with sleeve sponsor CG Gruppe
RB Leipzig has agreed a three-year extension to its partnership with real estate developer CG Gruppe, the German Bundesliga football club’s shirt-sleeve sponsor.
Avia maintains commitment to FC Nürnberg
German filling stations chain Avia has extended its partnership with Bundesliga football club FC Nürnberg.
Freiburg extends with betting partner Lotto
German Bundesliga football club SC Freiburg has extended its partnership with sports betting company Lotto Baden-Württemberg.
World Cup of Darts lands BetVictor as title sponsor
Online gambling company BetVictor has been unveiled as the title sponsor of this year’s World Cup of Darts.
Bayern Munich signs regional deal with Industrial Bank of China
Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.
Borussia Mönchengladbach lengthens H-Hotels stay
German Bundesliga football club Borussia Mönchengladbach has extended its partnership with shirt sleeve sponsor H-Hotels.
Comdirect, Aldi to support Hamburg’s Beach Volleyball Worlds
Financial services company Comdirect and supermarket chain Aldi have been announced as the two presenting sponsors of this year’s Beach Volleyball World Championships in Hamburg, Germany.
Nürnberger Versicherung commits as main sponsor of FC Nürnberg
German Bundesliga football club FC Nürnberg has secured a three-year extension to its partnership with main sponsor, insurance group Nürnberger Versicherung.
Mainz and Profine change course with main sponsor extension
German Bundesliga football club Mainz 05 has extended its partnership with window and door manufacturer Profine, its main sponsor, reversing a previously announced change to its strategy
Marriott signs expanded Mercedes deal
Formula One motor-racing team Mercedes has renewed its partnership with hospitality chain Marriott International