Germany
Kappa takes over Mainz kit supplier role from Lotto
Italian sports brand Kappa has signed as the new kit supplier to German Bundesliga football club FSV Mainz 05 for five years from next season
Fortuna Düsseldorf extend with shirt sponsor Henkel
German Bundesliga football club Fortuna Düsseldorf has extended its main sponsor contract with German chemical and consumer goods company Henkel.
Gerry Weber stadium to be renamed OWL Arena
German tennis venue the Gerry Weber Stadium will be renamed the OWL Arena in a contract involving up to 16 sponsors
Bayern Munich drive off with lucrative Audi renewal
German car manufacturer Audi has signed off on a four-year sponsorship renewal with Bundesliga champion Bayern Munich in a deal thought to be worth between €50m ($54.8m) and €60m per year.
DS Automobiles bids to raise German awareness with Basketball Bundesliga sponsorship
The Basketball Bundesliga (BBL), top-tier of club basketball in Germany, has agreed a new partnership with French premium car brand DS Automobiles
Mainz won’t extend Lotto kit supply deal
German Bundesliga football club Mainz 05 has said it will have a new kit partner for the 2020-21 season after choosing not to extend its deal with Italian sportswear manufacturer Lotto
Liebherr maintains ITTF support with World Cup title sponsorship
German technology company Liebherr has furthered its long-running support of International Table Tennis Federation events by signing on as title sponsor of the 2020 men’s World Cup.
Puma deal headlines German Handball Federation’s string of new sponsorships
The German Handball Federation (DHB) has signed a kit supplier contract with sports apparel company Puma
BetVictor extends World Cup of Darts title deal into 2020
Online gambling company BetVictor has renewed its title sponsorship of the World Cup of Darts – the national team competition owned by darts’ governing body, the Professional Darts Corporation (PDC).
AOC extends backing of G2 Esports
Esports organisation G2 Esports has renewed its sponsorship deal with gaming monitor provider AOC
Fortuna Düsseldorf’s Steinforth named joint managing director at DOSB commercial arm
Deutsche Sport Marketing, the commercial arm of the German Olympic Sports Confederation (DOSB), has recruited Alexander Steinforth from Bundesliga side Fortuna Düsseldorf in the role of joint managing …
Karlsruher SC to appeal Lagardère Sports court ruling
Karlsruher SC of German football’s 2. Bundesliga is to appeal against a recent court ruling in favour of sports marketing agency Lagardère Sports Germany in a long-running dispute.
Fortuna Düsseldorf take rights in-house as Infront deal not renewed
German Bundesliga side Fortuna Düsseldorf is to market its sponsorship, stadium advertising and hospitality rights in-house from the 2020-21 season onwards after opting against renewing its agreement …
#Mauerfall/Fall of the Wall – Deutsche Bahn & Hertha BSC
Hertha Berlin and sponsor Deutsche Bahn marked the 30th anniversary of the fall of the Berlin Wall with a limited-edition shirt and an advertising campaign with the tagline ‘We Do Not Accept Walls’.
Hamburg sleeve sponsor Popp Feinkost extends agreement
German 2. Bundesliga football club Hamburger SV has renewed its sleeve sponsorship deal with the Popp Feinkost delicatessen
Hansgrohe extends UCI WorldTour team deal until 2021
German bathroom brand Hansgrohe has extended its co-title sponsorship of the Bora-Hansgrohe men's UCI WorldTour cycling team for another two years
Infront’s German skiing sponsorship remit to cover 2023 Biathlon Worlds
The German Ski Association (DSV) has expanded its work with the Infront agency through a new sponsorship rights sales agreement for the 2023 edition of biathlon's IBU World Championships in Oberhof, Germany
Ziener joins Coop Norge as FIS Nordic World Championships sponsor
German sportswear manufacturer Ziener has been unveiled as the official clothing partner of the International Ski Federation’s (FIS) Nordic World Ski Championships in 2021.