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Gerry Weber stadium to be renamed OWL Arena

(Photo by Thomas F. Starke/Getty Images)

German tennis venue the Gerry Weber Stadium will be renamed the OWL Arena in a contract involving up to 16 sponsors.

The structure of the naming rights concept has seen the event management company OWL Sport, formerly known as Gerry Weber Management & Event, sign up a host of companies from the Ostwestfalen-Lippe region of Germany, which OWL is an abbreviation for.

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