France
BMW drives on with French Rugby Federation
German automotive manufacturer BMW has extended its partnership with the French Rugby Federation (FFR).
Gaerne backs WorldSBK season finale, HJC title sponsors French MotoGP race
Italian motorcycle boots manufacturer Gaerne has agreed a deal to sponsor the two remaining rounds of the 2016 Superbike World Championship (WorldSBK) motorcycling series, while helmet manufacturer HJC has signed on as the title sponsor of next year’s French round of the MotoGP championship.
Lyon builds deal with new shirt sponsor
Social housing developer Alila has agreed a deal to become a major partner of French Ligue 1 football club Olympique Lyonnais.
Gerflor signs up with LNB
Flooring manufacturer Gerflor has struck up a partnership with the French National Basketball League (LNB).
Fassi extends sponsorship of French WSBK race
Italian crane and industrial-lifting products manufacturer Fassi Group has opted to extend its main event sponsorship of the French round of the Superbike World Championship motorcycling series.
Lille to look the part with new clothing partner
French Ligue 1 football club Lille has entered into a partnership with ready-to-wear clothing brand Jaqk.
PSG delivers new partnership with Chronopost
France-based delivery and shipping firm Chronopost has agreed a partnership with Paris Saint-Germain, which competes in the country’s top-tier Ligue 1 club football competition.
Alain Afflelou sees potential in Coupe de la Ligue partnership
Opticians chain Alain Afflelou has agreed a deal with the French Football League (LFP) to sponsor the Coupe de la Ligue club competition.
Paris 2024 on track with latest bid partner
The Société du Grand Paris (SGP), a French public institution established to fund and oversee the development of the new Grand Paris Express subway transport system, has signed up to support the Paris 2024 bid for the summer Olympic and Paralympic Games.
PSG hops on board with Isilines
French Ligue 1 football club Paris Saint-Germain has entered into a partnership with travel operator Isilines.
French handball champions PSG tune up with BestDrive
Tyre and car maintenance network BestDrive has agreed a sponsorship deal with French handball team Paris Saint-Germain.
French handball league hails Allianz partnership
German financial services company Allianz has agreed a deal to become the official insurer of the French National Handball League (LNH).
Metz going places with Chad tourism deal
French Ligue 1 football club FC Metz has entered into a partnership with the Chad Tourist Office, the official travel authority for the African nation.
PSG set to extend lucrative Qatar Tourism Authority deal – report
French Ligue 1 football club Paris Saint-Germain is set to extend its lucrative sponsorship deal with Qatar Tourism Authority, according to Le Parisien.
PSG stays smart with Hugo Boss
French Ligue 1 football club Paris Saint-Germain has extended its partnership with German fashion house Hugo Boss.
Clermont Auvergne reaching limits on partner revenue
French rugby union club ASM Clermont Auvergne believes it is close to its limit on sponsorship revenue after signing waste management company Paprec to its main domestic shirt position.
Guingamp brokers new shirt sponsorship deal
French brokerage company Rapidoprêt has agreed a shirt sponsorship deal with En Avant de Guingamp, which plays in the country’s Ligue 1 top-tier of domestic club football.
Paris 2024 lands Groupe ADP partnership
The organising committee behind Paris’s bid to host the 2024 Olympic Games has agreed a partnership with the city’s airport authority Groupe ADP.