Lyon builds deal with new shirt sponsor

Social housing developer Alila has agreed a deal to become a major partner of French Ligue 1 football club Olympique Lyonnais.

The two-year deal covers the 2016-17 and 2017-18 seasons.

Under the agreement, Alila’s branding will feature on the back of Lyon’s playing jerseys. Alila will also support the club’s academy, while its partners and landlords will be given the chance to attend Lyon matches and training sessions.

Lyon is currently fifth in Ligue 1 after eight games of the 2016-17 season.