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Caterpillar exit inspires revenue uplift for Tigers
English Premiership Rugby club Leicester Tigers has made a net gain on the shirt and stadium assets left by long-term club partner, the construction machinery and equipment company Caterpillar, after the brand opted not to renew last year.
IMG poised to partner European club rugby
Sports marketing agency IMG is the frontrunner to become the media and sponsorship rights sales agent for European club rugby union’s new continental competitions from the 2014-15 season onwards.
Rugby World Cup 2015 set to break revenue records
Jonathan Kerziger, IMG Global senior vice-president of sales and marketing, responsible for the sale of 2015 Rugby World Cup sponsorship inventory, expects next year’s tournament in England to break all previous records across sponsorship revenue, as well as broadcast and ticketing income.