French Ligue 1 football club FC Metz has entered into a partnership with the Chad Tourist Office, the official travel authority for the African nation.
Although financial terms of the deal were undisclosed, it was confirmed that the agreement will be in place for the 2016-17 season.
The organisation will benefit from branding placement on the front and back of Metz home playing jerseys during all Ligue 1 matches.
In addition, the Chad Tourist Office will receive branding exposure on various surfaces inside the team’s Stade Saint-Symphorien home stadium.
Metz is currently seventh in Ligue 1 after three games of the 2016-17 campaign.