France

Football

French multinational chemicals group Arkema has signed as the first naming rights partner of Division 1 Féminine, France’s top-flight women’s football league. Th
Football

Hager Group has expanded its partnership with French Ligue 1 football club RC Strasbourg by agreeing to be its shirt sponsor during the 2019-20 Uefa Europa League competition
Motorsport

Global tobacco giant Philip Morris International has confirmed that Mission Winnow, its new smoke-free brand-image campaign, will sit out its third Grand Prix of the season in France this weekend
Football

Japanese men’s skincare brand Bulk Homme has signed up as a regional sponsor of French Ligue 1 football club Paris Saint-Germain in Asia.
Football

The Boulanger retail group has upgraded its partnership with Ligue 1 club Lille OSC from shirt sleeve sponsor to Principal Partner
Esports

Global online bookmaker Betway has signed a new six-figure front-of-shirt deal with French-Chinese esports team PSG.LGD
Football

France’s Ligue de Football Professionnel (LFP) has announced that food ordering and delivery service Uber Eats will become the title sponsor of the top-tier Ligue 1 from the 2020-21 season.
Handball

French energy company Butagaz has been unveiled as the new title sponsor of the domestic Women’s Handball League.
Tennis

The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.
Tennis

French mineral water brand Perrier has agreed a four-year extension to its longstanding partnership with Roland-Garros, home of the French Open tennis grand slam
Football

Ligue 1 club Stade de Reims has signed a new main shirt sponsor deal with Taiwanese airline EVA Air
Football

US financial services firm Mastercard has strengthened its commitment to women’s football after signing new partnerships with Arsenal and Olympique Lyonnais.
Cycling

Dijon mustard producer Amora has agreed a partnership with the Tour de France
Tennis

Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters. Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.
Motorsport

Google-owned navigation app Waze has signed a new partnership with the 2019 French Grand Prix
Football

Italian sportswear brand Macron has renewed its partnership with Ligue 1 club OGC Nice
Football

French Ligue 1 football club Stade de Reims has agreed a deal that makes housing developer Groupe HEXAOM its new main sponsor
Football

French Ligue 1 football club Angers SCO has agreed a four-season extension to its partnership with kit partner Kappa