France’s Ligue de Football Professionnel (LFP) has announced that food ordering and delivery service Uber Eats will become the title sponsor of the top-tier Ligue 1 from the 2020-21 season.
Uber Eats will replace Conforama as Ligue 1’s title sponsor. Conforama has sponsored the league since the 2017-18 season.
For the 2019-20 season, Uber Eats will serve as an official partner of Ligue 1 before becoming title sponsor for the 2020-21 and 2021-22 campaigns. The competition will officially be known as Uber Eats Ligue 1 as part of the agreement.
Financial terms of the agreement were not disclosed but French newspaper L’Équipe reported that the deal will be worth almost €15m ($17m) a year – more than double what Conforama currently pays.
Uber Eats launched in France in March 2016 and is currently available in more than 110 cities across the country. Its partnership with the LFP is its first with a European sports property.
Uber Eats, through its parent company Uber, last year partnered with the International Cricket Council (ICC). The wide-ranging partnership centred on the first ever standalone Women’s World T20 tournament in the West Indies.