France
EA Sports upgrades PSG deal to Premium Partnership
Ligue 1 club Paris Saint-Germain has renewed and broadened its partnership with US video game developer Electronic Arts to 2023- 2024
Marseille teams up with Kaporal Jeans
French Ligue 1 football club Olympique de Marseille has entered into a partnership with fashion brand Kaporal Jeans
Agen signs up Accès Industrie as jersey sponsor
French Top 14 rugby union club SU Agen has confirmed a partnership with Accès Industrie, a provider of construction and heavy-lifting equipment.
The length of the agreement was not disclosed.
Union Bordeaux Bègles links up with SFR
Telecommunications provider SFR has been unveiled as an official partner of French Top 14 rugby union club Union Bordeaux Bègles.
The agreement will cover three seasons, from 2019-20 to 2021-22.
Betclic signs Major Partner deal with Girondins de Bordeaux
Online gaming group Betclic has signed as the back-of-shirt sponsor for Ligue 1 club Girondins de Bordeaux
Continental showcases four-wheel tyres at Tour de France
Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
French Basketball Federation adds Amazon, Suzuki as new partners
The French Basketball Federation (FFBB) has entered into partnerships with e-commerce company Amazon and Japanese automotive manufacturer Suzuki
OGC Nice signs up Ineos as new shirt sponsor
British petrochemical company Ineos has been unveiled as the new main partner of French Ligue 1 football club OGC Nice
AKKA steps up as Toulouse shorts sponsor
French Top 14 rugby union club Toulouse has expanded its partnership with engineering and technology consulting group AKKA
Cochonou renews Tour de France supplier deal
French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Sponsorship trends in Grand Slam tennis
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
PSG steps up esports commitment with Supercell deal
Ligue 1 football club Paris Saint-Germain has signed a new esports partnership with Finnish video game developer Supercell
AS Monaco teams up with Osonyq
French Ligue 1 football club AS Monaco has entered into a partnership with Dutch sports drink brand Osonyq.
The deal will run for three seasons, from 2019-20 to 2021-22
Kappa returns to Stade Français
French Top 14 rugby union club Stade Français Paris has agreed a new kit partnership with Italian sportswear brand Kappa.
Uber Eats follows Ligue 1 deal with Marseille shirt sponsorship
Food delivery service Uber Eats has today (Monday) added a shirt sponsorship deal with Olympique de Marseille to its agreement with France’s Ligue de Football Professionnel.
PSG signs record kit deal with Nike, breaks one million shirt sales
French Ligue 1 club Paris Saint-Germain has signed a new, record kit deal with US sportswear brand Nike
PSG builds on China commitment with Ping An deal
French Ligue 1 club Paris Saint-Germain has signed a new partnership with Ping An, China's biggest insurance brand
AG2R La Mondiale extends title sponsorship of UCI WorldTour team
French financial services company AG2R La Mondiale has extended its status as one of the longest-serving sponsors in the professional cycling peloton by renewing title sponsorship of the eponymous UCI…