Europe
EXCLUSIVE: Bundesliga International CEO Klein to join IMG in leading football role
Robert Klein, chief executive of Bundesliga International, is leaving the German league’s international rights sales arm to head up the football operations at IMG Media, SportBusiness understands.
FAI terminates kit sponsorship deal with Umbro licensee
The Football Association of Ireland has chosen to unilaterally end its sponsorship agreement with its kit supplier JACC Sports Distributors, despite signing a multi-year deal
‘Everything was on the table’ | Inside the Barcelona Spotify deal
Large array of sponsorship assets initially discussed
Club turned down bigger offers than Spotify
Brand made concessions to win members’ approval
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UniqFEED secures ‘multi-million’ investment from Patinex
Virtual advertising technology company UniqFEED has announced the closing of a Series C funding round led by a single backer, private investment company Patinex
Home Run Derby X (London) – FTX and MLB
Crypto brand FTC teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on July 9 to …
Fanatics hires Mitchell from Portsmouth in commercial role
Global sports merchandising company Fanatics has hired Anna Mitchell as director of UK business development
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
Nocco signs on for home Handball World Championships
The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
Buccaneers tap Legends to boost German commercial presence
The Tampa Bay Buccaneers have signed a strategic partnership with premium experiences company Legends, which is focused on helping the National Football League team achieve commercial growth in Germany, …
Hertz signs sponsorship with Rolex Paris Masters
Car rental company Hertz has announced a new long-term sponsorship agreement with the Rolex Paris Masters tennis tournament
Sportsbreaks.com agrees sponsorship with Newcastle United
Premier League club Newcastle United has announced a sponsorship with Sportsbreaks.com and its sister company Destination Sports Travel across both the men’s and women’s teams.
The deal sees Sportsbreaks.com
Ebay continues Italian football drive with Inter sponsorship
US e-commerce company eBay has stepped up its presence in Italian football through a sponsorship deal with Serie A club Inter Milan
Dorna Sports adds five more years to Liqui Moly tie-up
MotoGP owner and operator Dorna Sports has signed an extension to its sponsorship contract with lubricant manufacturer Liqui Moly
EA Sports underlines women’s football ambitions with Uefa sponsorship and licensing deal
Games developer to integrate Uefa Women’s Champions League into FIFA 23 game
Brand joins second tier of Uefa’s ‘Women’s Football Partner’ category
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EA Sports agrees Uefa Women’s Champions League sponsorship and licensing deal
EA Sports has been announced as a sponsor of the Uefa Women’s Champions League in a deal that also grants it the video game licensing rights to the women’s club competition.
FIGC signs up eBay as sponsor of women’s football properties
The Italian Football Federation (FIGC) has agreed a three-year deal with eBay which will see the US e-commerce company support the domestic women’s game.
FC Barcelona Femeni secures Grupo Bimbo sleeve sponsorship
FC Barcelona Femeni has secured a wide-ranging agreement with Mexican food company Grupo Bimbo, which has become the team's new sleeve sponsor
Sage expands sports sponsorship portfolio with Six Nations deal
Six Nations Rugby has announced a new sponsorship with payroll software company Sage