Europe
Racing Boy partners with Yamaha Factory Racing
Leading MotoGP team Yamaha Factory Racing has reached a sponsorship deal with motorcycle parts and accessories manufacturer Racing Boy.
Sky Bet: Interview with Richard Flint, managing director for Sky Bet
Monaco takes on new partner
French Ligue 1 football club AS Monaco has agreed a one-year sponsorship deal with employment services company Triangle Interim.
Hertha Berlin agrees long-term Nike extension
German 1.Bundesliga football club Hertha Berlin has agreed a 10-year extension to its kit partnership with Nike, which will come into effect in 2015 and run until at least 2025.
London Irish claims record with Pump extension
English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.
Carlsberg partners with Aston Villa
English Premier League football club Aston Villa has announced a new three-year partnership with Danish beer brand Carlsberg.
Schalke scores Preisboerse24 deal
German 1.Bundesliga football club Schalke 04 has agreed a partnership with online electronic goods retailer Preisboerse24.
Southampton becomes latest EA Sports partner
English Premier League football team Southampton has announced a one-year partnership with video games company Electronic Arts that will make its EA Sports brand the club’s official video gaming partner.
Bwin adds to football portfolio with Marseille deal
Online gaming company Bwin.party has announced a three-year sponsorship deal with Olympique de Marseille under which it becomes the official online betting and gaming partner of the French Ligue 1 football club.
Bayer Leverkusen opts for charity partner as shirt sponsor search continues
Bayer 04 Leverkusen will begin its 2013-14 1.Bundesliga season with the logo of a charitable organisation on its shirt, as the German football club continues to look for a new main sponsor.
Bradford Bulls team up with Bartercard
English rugby league team Bradford Bulls has confirmed UK business-to-business trade exchange Bartercard as an official partner from the 2014 Super League season.
MHP drives German basketball naming rights deal
IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.
HSG Wetzlar signs new co-sponsor
Printing company Druckerei E. Sauerland has agreed a five-year deal to become a co-sponsor of German Handball-Bundesliga team HSG Wetzlar.
Old Pulteney takes on Clipper Race sponsorship
Scotch whisky brand Old Pulteney has announced its maiden title sponsorship of an entry in the Clipper 2013-14 Round the World Yacht Race.
Wolfsburg secures new premium partner
German 1.Bundesliga football club VfL Wolfsburg has agreed a three-year sponsorship deal with brake manufacturer ATE.
Vauxhall completes ‘home nations’ set with FAW extension
Vauxhall Motors has announced a four-year extension to its sponsorship deal with the Football Association of Wales.
United scores with AFB in Kenya
English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.
SB-Mobel Boss backs German handball
The German Handball Federation (DHB) has agreed a one-year sponsorship deal with furniture retailer SB-Mobel Boss.