English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.
London Irish claims the five-year upgrade of Pump Technology’s existing tie-up represents the longest sponsorship agreement entered into by any Premiership club.
Under the deal, Pump Technology’s logo moves from London Irish’s playing shorts to the back of the first-team jersey for all Premiership games and the respective domestic and European LV=Cup and Heineken Cup matches.
Additionally, at home matches fans will see the inauguration of ‘Poo Corner’ in the north-west corner of the Madejski Stadium, where Pump Technology will enjoy a branding presence and promote its community initiatives.