Europe
BPA adds legal partner to commercial team
The British Paralympic Association has signed up international law firm Hogan Lovells as its official legal services provider through to the end of 2016.
Marseille takes flight with Turkish Airlines
Turkish Airlines has entered into a partnership with Ligue 1 team Olympique de Marseille to become the official airline company of the French football club.
Catania feeds commercial appetite with Fiorucci deal
Italian Lega Serie A football club Catania has agreed a deal for food company Fiorucci to become its new main sponsor.
Ducati races on with Shell
Multinational oil and gas company Shell has extended its technical partnership with the Ducati motorcycle racing team for a further three years.
LG signing ends Bayer Leverkusen’s sponsor hunt
German Bundesliga football club Bayer 04 Leverkusen has ended its search for a new main and shirt sponsor after agreeing a three-year deal with LG Electronics.
Warriors convert QBE renewal
Scottish rugby union team Glasgow Warriors has agreed a one-year extension to its sponsorship contract with business insurance group QBE.
Barbour seals deal with Newcastle Falcons
Fashion brand Barbour has signed a deal with the Newcastle Falcons to become the official clothing partner of the English Premiership rugby union team.
Travis Perkins builds on Senior Masters partnership
British builders’ merchants and home improvement retailer Travis Perkins has agreed a one-year extension to its title sponsorship of golf’s Senior Masters through to 2014.
AJ Bell lands title slot for World Squash Championship
British financial services firm AJ Bell has secured the title sponsorship of the Professional Squash Association Men’s World Championship, which takes place in the company’s home city of Manchester from October 26 to November 3.
Lindt secures title sponsorship for Italian Open
The Italian subsidiary of Swiss chocolatier Lindt, Lindt Italia, has taken on the title sponsorship of the 2013 Italian Open golf tournament.
Tigers return to Jungle with new naming rights deal
English rugby league team Castleford Tigers has secured a stadium naming rights deal with fluid connector products company Mend-A-Hose Hydraulics, effective from the 2014 Super League season.
DOSB extends deal with shoe firm
Shoe company Sioux has agreed a deal to extend its long-term partnership with the German Olympic Sports Confederation (DOSB) until at least 2016.
Crystal Palace adds Holler Watches as new partner
English Premier League football club Crystal Palace has announced Holler Watches as its official timing partner for the 2013-14 season.
Crabbie’s bolsters Grand National prize-fund under naming rights deal
UK alcoholic ginger beer brand Crabbie’s has become the new title sponsor of horse racing’s Grand National and the Grand National Festival after sealing a three-year deal.
United scores another tyre deal
Taiwanese tyre manufacturer Federal Corporation has been confirmed as the latest company to sign a sponsorship deal with Manchester United, after it agreed a three-year partnership with the English Premier League football club.
Manchester City extends long-term Heineken tie-up
English Premier League football club Manchester City has signed a four-year extension to its long-standing partnership with Dutch beer brand Heineken.
Hankook grips on to Dortmund partnership
German 1.Bundesliga football club Borussia Dortmund has extended its sponsorship deal with tyre manufacturer Hankook until 2015.
Mondelez makes it a happy anniversary for BPA
The British Paralympic Association has signed a commercial partnership with multinational food and beverage conglomerate Mondelez International through to March 2017 as it prepares to celebrate National Paralympic Day, marking the one-year anniversary of the London 2012 Paralympic Games.