Europe
Aggreko to power Brazil’s World Cup venues
Fifa has confirmed the appointment of Scottish-based temporary power provider Aggreko as a branded licensee for the 2014 World Cup in Brazil.
Glasgow 2014 seals double deal
Temporary power provider Aggreko has reached an agreement to become an official supplier to the Glasgow 2014 Commonwealth Games, while organisers have also agreed a partnership with Malcolm Construction.
Speedo dives in to Duel in the Pool partnership
Swimwear brand Speedo has reached a three-year agreement to be a premier partner of the Duel in the Pool international swimming event.
Barcelona unveils “pioneering” Intel partnership
Spanish Liga football club Barcelona today unveiled its global sponsorship deal with US computing giant Intel, with president Sandro Rosell stating it will be a “pioneering” partnership in the field of sports marketing.
Dom Reilly on board with Williams F1 for 2014
Luxury travel accessories manufacturer Dom Reilly has renewed its sponsorship agreement with the Williams Formula One team for the motor racing series’ 2014 season.
German Tennis Federation signs up new national shop partner
Tennis equipment specialist Tennis Warehouse Europe has agreed a deal to become the national shop partner of the German Tennis Federation (DTB) governing body and its Tennis Germany (TDS) subsidiary.
Shortlisted nominees enter ESA Awards second round
Judges of the ESA Excellence Awards have little more than one month to go before they make their final choices in nine sponsorship award categories which have now reached the shortlist stage.
P&G partners ParalympicsGB for Sochi 2014
The British Paralympic Association has renewed its association with global consumer goods company P&G for the upcoming 2014 Paralympic winter Games in Sochi.
Barcelona brings Intel inside with global deal
Spanish Liga football club Barcelona has agreed a global sponsorship deal with American IT company Intel.
Paralympics Ireland checks in with Moran & Bewley’s
UK and Irish hotel group Moran & Bewley’s has renewed its position as the official hotel partner for Paralympics Ireland.
Deutsche Kreditbank renews with German Athletics Federation
German banking group Deutsche Kreditbank (DKB) has extended its sponsorship of the German Athletics Federation (DLV) until 2018.
Setanta nets extension with cross-border football competition
Pay-television broadcaster Setanta Sports has extended its title sponsorship of the Football Association of Ireland and Irish Football Association’s club cup competition until 2016.
Austrian Bundesliga turns down bookmaker offer
The Austrian Bundesliga has turned down an offer from an unnamed bookmaker to become the title sponsor of the top two divisions of football in the country.
Duboka to refresh competitors at Handball World Championship
The Serbian Handball Federation has signed a contract with mineral water company Mineralna Voda to make its Duboka brand the official water of the 2013 Women’s Handball World Championship.
Skoda and Tipperary GAA drive forward for another year
The Irish arm of Czech Republic-based automotive manufacturer Skoda has extended its sponsorship of the Tipperary Gaelic Athletics Association for another year.
Canon holes Ryder Cup partnership
The European arm of Japanese consumer electronics company Canon has been announced as the official supplier of imaging solutions to the 2014 Ryder Cup golf tournament.
Hugo Boss brings up decade with PGA Championship
German luxury fashion brand Hugo Boss has extended its sponsorship agreement with golf’s PGA Championship at Wentworth for a further three years.
GM’s Chevrolet strategy won’t affect Premier League club deals, says spokesman
US automotive giant General Motors has said its decision to close its Chevrolet operation in western and eastern Europe will not affect the brand’s sponsorship deals with English Premier League football clubs Manchester United and Liverpool.