The Irish arm of Czech Republic-based automotive manufacturer Skoda has extended its sponsorship of the Tipperary Gaelic Athletics Association for another year.
Over the previous three years of the partnership, Skoda Ireland has invested €800,000 ($1.1m) into Tipperary GAA.
The sponsorship covers both the hurling and Gaelic football codes at age-group levels, while the 2014 Tipperary shirt will feature Skoda branding on its front.
Skoda has used the Tipperary GAA partnership as a platform for developing a programme of local dealer sponsorships with grassroots GAA clubs.