Europe
Juventus nets Levissima deal
Italian Serie A champion Juventus has reached a deal with mineral water company Levissima to make its San Pellegrino brand the club’s official water supplier.
Europcar: Multinational properties for multinational marketing
The chance to create multinational marketing campaigns using teams with multinational players is central to car rental company Europcar’s sponsorship decision-making.
William Hill ups EPL stake with Palace
UK bookmaker William Hill has continued its expansion in the English Premier League by striking a partnership with Crystal Palace.
Barcelona teams up with Advan
Indonesian mobile phone manufacturer Advan has agreed a sponsorship deal with Spanish Liga football club Barcelona.
Bayern nets extension with green partner
German Bundesliga champion Bayern Munich has extended its sponsorship agreement with solar power company Yingli Green Energy.
Bayern teams up with software giant SAP
Software manufacturer SAP has signed up as new platinum partner of German Bundesliga football club Bayern Munich.
Aston Villa nets William Hill deal
English Premier League football club Aston Villa has reached an agreement for betting website William Hill Online to become its official UK and Ireland betting partner.
Abacus Sportswear continues Solheim Cup partnership
The Ladies European Tour and Golf Club St Leon-Rot have reached a deal with Abacus Sportswear to make the Swedish manufacturer the official apparel supplier of the 2015 European Solheim Cup team.
Aston Villa goes on tour with Andalucia
English Premier League football club Aston Villa has entered into a partnership with the Andalucía region of southern Spain.
Everton signs pan-European partnership with Coral
English Premier League football team Everton has signed a two-year deal to make Coral Interactive its official European betting partner.
Garmin partners Southampton for Premier League journey
GPS technology firm Garmin has agreed a global partnership with English Premier League football club Southampton.
Zumtobel lights the way for Borussia Dortmund
German Bundesliga football team Borussia Dortmund has signed a five-year partnership with Austrian lighting company the Zumtobel Group.
Qbao.com enhances Spanish Liga presence with Rayo Vallecano deal
Chinese mobile and internet technology company Qbao.com has made further inroads into the Spanish Liga football market by securing shirt sponsorship rights with Rayo Vallecano for the 2014-15 season.
Bahlsen scores double Bundesliga extension
German Bundesliga football clubs Hannover 96 and Hamburg have extended their partnerships with domestic food producer Bahlsen.
Adidas pounces for Belgium national football team kit deal
The Royal Belgian Football Association has entered into a new long-term kit partnership with sportswear company Adidas.
Premiership Rugby fills new sponsorship category with Citizen deal
Premiership Rugby, the governing body of the top division of English rugby union, has signed its first official timekeeper after agreeing a two-year deal with the UK arm of Japanese watch manufacturer Citizen.
Dutch cycling newcomer books title sponsor
New Dutch team Orange Cycling has agreed a two-year title sponsorship deal with holiday company Roompot Vakanties.
Italian basketball team powers up with new sponsor
Italian basketball team Aquila Basket Trento has secured domestic energy company Dolomiti Energia as its main sponsor ahead its first season in Serie A, the sport’s top division in the country.