Europe
Leeds Rhinos sign kit sponsorship deals
English rugby league club Leeds Rhinos have claimed a first through a kit sponsorship deal with Turkish coach manufacturer Temsa, while auto engineer and vehicle safety system specialist SM UK has also...
McLaren signs latest new drinks sponsor
Formula One motor racing team McLaren has signed its second new sponsor in the space of a week after agreeing a multi-year deal with drinks brand Huski Chocolate
Red Bull Racing enters new F1 territory with cryptocurrency partner
Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin
Indigo Unified Communications signs as Celtic women’s shirt sponsor
Scottish football club Celtic has signed a main shirt deal for its women’s team with IT solutions company Indigo Unified Communications.
Scottish Rugby beefs up sponsor roster with new partner
Scottish Rugby has agreed a partnership with Quality Meat Scotland to promote the Scotch Beef brand.
The one-year agreement sees Scotch Beef become the Official Healthy Eating Partner of Scottish Rugby
Team GB backs Persimmon Homes venture
The British Olympic Association has agreed a three-year partnership with housebuilder Persimmon Homes.
At the heart of the agreement is Persimmon’s new £1m (€1.14m/$1.3m)
Valencia signs with low-cost fight partner Vueling
LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling
Inter Milan goes green with new Moovit partnership
Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit
Sauber F1 team rebrands as Alfa Romeo Racing
Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque
Scottish Rugby signs up Purplebricks as shirt sponsor
Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks.
The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations