Europe

English rugby league club Leeds Rhinos have claimed a first through a kit sponsorship deal with Turkish coach manufacturer Temsa, while auto engineer and vehicle safety system specialist SM UK has also...

Formula One motor racing team McLaren has signed its second new sponsor in the space of a week after agreeing a multi-year deal with drinks brand Huski Chocolate

Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin

Scottish football club Celtic has signed a main shirt deal for its women’s team with IT solutions company Indigo Unified Communications.

Scottish Rugby has agreed a partnership with Quality Meat Scotland to promote the Scotch Beef brand. The one-year agreement sees Scotch Beef become the Official Healthy Eating Partner of Scottish Rugby

The British Olympic Association has agreed a three-year partnership with housebuilder Persimmon Homes. At the heart of the agreement is Persimmon’s new £1m (€1.14m/$1.3m)

LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling

Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit

Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque

Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks. The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations