Europe

Rugby League
Cars/Automotive

English rugby league club Leeds Rhinos have claimed a first through a kit sponsorship deal with Turkish coach manufacturer Temsa, while auto engineer and vehicle safety system specialist SM UK has also...
Motorsport
Drinks - Hot Drinks

Formula One motor racing team McLaren has signed its second new sponsor in the space of a week after agreeing a multi-year deal with drinks brand Huski Chocolate
Formula One
Financial Services - Cryptocurrency

Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin
Football
Technology

Scottish football club Celtic has signed a main shirt deal for its women’s team with IT solutions company Indigo Unified Communications.
Rugby Union
Food - Fresh Food

Scottish Rugby has agreed a partnership with Quality Meat Scotland to promote the Scotch Beef brand. The one-year agreement sees Scotch Beef become the Official Healthy Eating Partner of Scottish Rugby
Construction

The British Olympic Association has agreed a three-year partnership with housebuilder Persimmon Homes. At the heart of the agreement is Persimmon’s new £1m (€1.14m/$1.3m)
Football
Airlines

LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling
Football
Technology

Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit
Formula One
Cars/Automotive

Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque
Rugby Union
Agency

Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks. The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations