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Handball
Household Products

PROJECT DETAILS Sponsorship title: Gorenje: Official Sponsor of the Men’s EHF Euro 2018/2020 and Official Regional Premium Sponsor of the Velux EHF Champions League
Football
Financial Services - Banking

Blackwell Global and Everton Sponsorship title: Blackwell Global #BluesChallenge Duration of sponsorship: 2017-2022 Entered by: Blackwell Global Sponsor’s industry sector: Financial Services
Motorsport
Information Technology

Amazon Web Services, the cloud computing subsidiary of Amazon
Football
Gambling

French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7
Motorsport

Silverstone’s status as the host venue of Formula One’s British Grand Prix may be in doubt after next year’s race, but the British Racing Drivers’ Club-owned and operated circuit has ambitious plans t…
Football
Financial Services - Banking

Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.
Football
Drinks - Beer

Catalan beer brand Estrella Damm has almost doubled its fee for the Official Beer rights of LaLiga club Barcelona, as it upgrades to the club’s new Global Partner level from 2018-19 to 2021-22.
Football
Games

Despite an anticipated 35-per-cent uplift in the value of its Champions League and Europa League commercial revenue from 2018-19 to 2020-21, two brands will pay less for their rights in the next cycle.

Rugby Union
Drinks - Beer

Dutch premium beer brand Heineken will pay around €5m ($5.7m) per year to return as title sponsor of the European Rugby Champions Cup, from 2018-19 to 2021-22, after four seasons in the role of Official Beer Partner. 
Football

he Fédération Française de Football will earn more than €100m ($116m) per season in sponsorship from the 2018-19 season, after a round of renewals and an adjustment of the sponsorship hierarchy to give…
Football

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal thought to be worth about £2.5m ($3.4m/€2.8m)
Cycling

The Vélo Series is a road cycling property that aims to deliver a premium quality event to a large numbers of riders.
Football
Financial Services - Insurance

Asian insurance brand AIA Group is paying English Premier League club Tottenham Hotspur a significant increase under the five-year extension of its main shirt deal from 2017-18 to 2021-22, Sports Sponsorship Insider has learned

AC Milan's new owners want to build on the heritage of success-with-style but expand the club’s horizons to become a global brand with a footprint that extends from China to the US. 

Football

Spanish LaLiga club Barcelona has extended its sponsorship agreement with Turkish home appliances brand Beko for three seasons, from 2018-19 to 2020-21.