Denmark

Danish brewery Carlsberg has extended its partnership with the Danish Football Association (DBU).

Danish cycling legend Bjarne Riis and his business partner, Lars Seier Christensen, have taken on title sponsorship of a third-tier UCI Continental team as part of their ongoing efforts to establish an elite WorldTour squad.

The Sports Consultancy agency has said it will develop an “innovative commercial programme” for the 2018 World Sailing Championships in the Danish city of Aarhus after entering into a partnership with event organisers.

The Danish Football Association (DBU) has entered into a new partnership with sportswear brand Hummel.

The International Handball Federation has agreed a partnership with the Nordic branch of the banking group Santander ahead of the 2015 Women’s Handball World Championships.

German sports betting company Tipico has entered into a partnership with the Danish Football Association (DBU) national governing body.

Danish trading and investment specialist Saxo Bank has announced an extension to its sponsorship agreement with the Lotus Formula One motor racing team.

Danish Superliga football team FC Copenhagen has sealed a five-year extension to ensure its long-standing main sponsorship agreement with beer manufacturer Carlsberg runs through until 2021.

English Premier League football club Liverpool has entered into a regional partnership with online betting and gaming company Betfair.

Insurance company Alka has signed up as the title sponsor of the Danish Superligaen, the top division of football in the country.

The Danish Handball League has struck a deal for domestic pay-television operator Boxer to become the new title sponsor of the country's top-tier men’s and women’s club competitions.

Danish Superliga football club Brondby has entered into a new sponsorship deal with domestic state bank Arbejdernes Landsbank.

Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.

Danish wind energy company Vestas has been announced as the title sponsor of the seventh and final entry for the 2014-15 edition of sailing’s Volvo Ocean Race.

Scandinavian telecommunications company TeliaSonera has secured a seven-year stadium naming rights deal with Danish Superliga football club FC Copenhagen.

Gambling operator Bet25 has agreed to extend its shirt sponsorship deal with Danish Superliga football team Brondby.