Denmark

Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.

Danish bank Arbejdernes Landsbank has threatened to quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in…

The Danish Football Union (DBU) has expressed its frustration after it was clarified that a new marketing law will mean it cannot jointly display the branding of sponsors Arbejdernes Landsbank and Oddset

The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA

Danish football club FC Midtjylland has added bank Arbejdernes Landsbank as its new shirt sponsor.

Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.

Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T

Mineral wool products manufacturer Rockwool Group has been unveiled as the presenting sponsor of a new Danish SailGP team, which will enter the fledgling sailing series in 2020

Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.

Building products retailer Stark has agreed a deal to sponsor the Danish Football Association (DBU)

Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20

Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU). Under the deal, Boozt.c

Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland

Online gambling operator Kindred Group has agreed a deal for its Unibet brand to sponsor the ongoing men’s Handball World Championship.

Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada

Falken Tyre Europe has agreed a deal to sponsor the 2019 men’s Handball World Championship, which will be co-hosted by Germany and Denmark.