Enterprise application software provider SAP has expanded a partnership with World Sailing.
Danish manufacturing company Moldow has agreed a deal to sponsor the Speedway Grand Prix motorcycling series.
Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.
German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.
Coatings company Hempel has been unveiled as the title sponsor of the 2018 Sailing World Championships, which will be staged in the Danish city of Aarhus.
The Danish Football Association (DBU) has entered into a partnership with gaming company Danske Spil.