The International Handball Federation (IHF) has appointed Swedish beverages brand Nocco as an official sponsor of its 2023 Men’s and Women’s World Championships.
In August 2021 Danish sportswear brand Hummel leveraged a trio of its official football club supplier tie-ups – Everton FC, Southampton FC and Brondby IF – on a kit-based collaborative campaign called The Rainbow Jersey to support the LGBTQ+ community, fight against discrimination in football and raise funds for local inclusivity non-profits.
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Parken, the national stadium in Denmark, has entered into a long-term sponsorship rights agreement with telecommunications company Three
Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.
Danish bank Arbejdernes Landsbank has threatened to quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in…
The Danish Football Union (DBU) has expressed its frustration after it was clarified that a new marketing law will mean it cannot jointly display the branding of sponsors Arbejdernes Landsbank and Oddset
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Danish football club FC Midtjylland has added bank Arbejdernes Landsbank as its new shirt sponsor.
Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.
Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.
Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T
Mineral wool products manufacturer Rockwool Group has been unveiled as the presenting sponsor of a new Danish SailGP team, which will enter the fledgling sailing series in 2020
Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.
Building products retailer Stark has agreed a deal to sponsor the Danish Football Association (DBU)
Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20
Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU). Under the deal, Boozt.c