Denmark

Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.

Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20

Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU). Under the deal, Boozt.c

Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland

Online gambling operator Kindred Group has agreed a deal for its Unibet brand to sponsor the ongoing men’s Handball World Championship.

Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada

Falken Tyre Europe has agreed a deal to sponsor the 2019 men’s Handball World Championship, which will be co-hosted by Germany and Denmark.

Online gambling operator Kindred Group has agreed a two-year deal for its Unibet brand to serve as the Official Betting Partner of leading esports organisation Astralis’ Counter-Strike: Global Offensive (…

Enterprise application software provider SAP has expanded a partnership with World Sailing.

Danish manufacturing company Moldow has agreed a deal to sponsor the Speedway Grand Prix motorcycling series.

Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.

German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.

Coatings company Hempel has been unveiled as the title sponsor of the 2018 Sailing World Championships, which will be staged in the Danish city of Aarhus.

Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.

Danish wind turbine company Vestas has been confirmed as the latest returning team sponsor for the 2017-18 edition of the Volvo Ocean Race sailing event.

The Danish Football Association (DBU) has entered into a partnership with gaming company Danske Spil.

Danish brewery Carlsberg has extended its partnership with the Danish Football Association (DBU).