Denmark

Falken Tyre Europe has agreed a deal to sponsor the 2019 men’s Handball World Championship, which will be co-hosted by Germany and Denmark.

Online gambling operator Kindred Group has agreed a two-year deal for its Unibet brand to serve as the Official Betting Partner of leading esports organisation Astralis’ Counter-Strike: Global Offensive (…

Enterprise application software provider SAP has expanded a partnership with World Sailing.

Danish manufacturing company Moldow has agreed a deal to sponsor the Speedway Grand Prix motorcycling series.

Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.

German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.

Coatings company Hempel has been unveiled as the title sponsor of the 2018 Sailing World Championships, which will be staged in the Danish city of Aarhus.

Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.

Danish wind turbine company Vestas has been confirmed as the latest returning team sponsor for the 2017-18 edition of the Volvo Ocean Race sailing event.

The Danish Football Association (DBU) has entered into a partnership with gaming company Danske Spil.

Danish brewery Carlsberg has extended its partnership with the Danish Football Association (DBU).

Danish cycling legend Bjarne Riis and his business partner, Lars Seier Christensen, have taken on title sponsorship of a third-tier UCI Continental team as part of their ongoing efforts to establish an elite WorldTour squad.

The Sports Consultancy agency has said it will develop an “innovative commercial programme” for the 2018 World Sailing Championships in the Danish city of Aarhus after entering into a partnership with event organisers.

The Danish Football Association (DBU) has entered into a new partnership with sportswear brand Hummel.

The International Handball Federation has agreed a partnership with the Nordic branch of the banking group Santander ahead of the 2015 Women’s Handball World Championships.

German sports betting company Tipico has entered into a partnership with the Danish Football Association (DBU) national governing body.

Danish trading and investment specialist Saxo Bank has announced an extension to its sponsorship agreement with the Lotus Formula One motor racing team.