Canada

North America’s Major League Soccer has signed a lucrative extension to its partnership with Adidas.

Chinese food products manufacturer Uncle Pop has been unveiled as the title sponsor of the 2017 edition of the International Table Tennis Federation’s (ITTF) Women’s World Cup, which will take place in Markham, Canada.

The Toronto Raptors have today (Thursday) become the ninth franchise in North American basketball league the NBA to agree a jersey sponsorship deal through an expanded agreement with existing partner Sun Life Assurance.

North American basketball league the NBA has renewed its partnership with financial services company American Express.

Air Canada has agreed a deal to become the ‘signature sponsor’ of this year’s edition of the Invictus Games multi-sport event for wounded servicemen and women, which will take place in Toronto.

The Canadian division of Japanese automotive manufacturer Toyota has entered into partnerships with four Canadian sports organisations.

The Canadian division of pharmaceuticals company Pfizer has extended its partnership with the Canadian Paralympic Committee.

US insurance company Allstate has agreed a new sponsorship deal with the Confederation of North, Central America and Caribbean Association Football (Concacaf) and extended existing partnerships with North America’s Major League Soccer and the Mexican Football Federation (FMF).

Canada-based multinational bank Scotiabank has extended its partnership with the NHL ice hockey league in a multi-year deal.

Tyre supplier Nokian Tyres has become an official sponsor of the NFL Canada division of American football league the NFL.

North America’s Major League Baseball has entered into a partnership with trucking firm Old Dominion Freight Line.

Pharmaceuticals company Johnson & Johnson has signed multi-year extensions to its partnerships with North America’s Major League Soccer and the U.S. Soccer national governing body.

Major League Baseball has entered into a partnership with soft drinks giant Coca-Cola, bringing to an end the North American league’s relationship with rival company PepsiCo.

Major League Baseball has agreed a sponsorship deal with fast food restaurant chain Nathan’s Famous, while the North American league has also entered into a partnership with lifestyle brand The Honest Company.

Dental care network Aspen Dental has entered into a multi-year partnership with North American stock car-racing series Nascar.

The Lixil Canada division of Japanese building materials manufacturer Lixil has entered into a partnership with North American Major League Baseball franchise, the Toronto Blue Jays.