North America’s Major League Baseball has entered into a partnership with trucking firm Old Dominion Freight Line.
The deal, the length of which was not disclosed, names Old Dominion as the official freight carrier for MLB.
Under the agreement, Old Dominion will introduce a fleet of nearly 30,000 trailers with MLB branding and baseball imagery.
The company will also run advertising and promotions across the league’s MLB Network pay-television arm and MLB.tv live streaming service, digital properties including MLB.com, and social media channels.
Old Dominion will showcase its brand at showpiece events including the MLB All-Star Game and the World Series.
Old Dominion already holds partnerships with MLB teams the Boston Red Sox, Chicago Cubs, Chicago White Sox, Kansas City Royals, Los Angeles Angels, New York Mets and Texas Rangers.
In other news, the Detroit Tigers have agreed a partnership with ridesharing company Uber.
The deal names Uber as the official ridesharing partner of the Tigers and will result in dedicated pick-up and drop-off zones being created at Comerica Park, the team’s home stadium.