North American Major League Soccer franchise, LA Galaxy, has agreed a partnership with film studio and theme park Universal Studios Hollywood.
Terms of the multi-year agreement were not disclosed, but it was confirmed that Universal Studios Hollywood will serve as the first-ever theme park partner of the team and its StubHub Center home.
Universal Studios Hollywood will also become a founding partner of the StubHub Center and, as such, its logo will feature on the top of a new video display board that has been installed at the south end of the stadium. Company branding will also appear on in-stadium signage.
In addition, Universal Studios Hollywood will work with both LA Galaxy and the StubHub Center on a variety of promotional content that will launch across social and digital media platforms.