Brazil
Corinthians reconnect with TIM
Campeonato Brasileiro football club Corinthians has signed a two-and-a-half year extension to its shirt sponsorship deal with Italian telecommunications firm TIM.
Caixa backs new Brazilian women’s football league
The Brazilian Football Confederation (CBF) has launched the country’s first domestic club league, with government-owned bank Caixa Econômica Federal coming on board as its main commercial partner.
Rio 2016 facing sponsorship challenges – Heiberg
International Olympic Committee Marketing Commission chairman Gerhard Heiberg has admitted that organisers for the 2016 Olympic Games in Rio de Janeiro are facing challenging conditions as they attempt to sell sponsorship packages for South America’s first Games.
Samsung joins Brazil on road to World Cup
The Brazilian Football Confederation (CBF) has agreed a new sponsorship deal with Samsung.
Atletico Mineiro connects with TIM
Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a new sponsorship deal with Italian telecommunications firm TIM.
P&G and The UFC (Brazil)
The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.
Nova Schin secures stock car-racing rights in Brazil
Brazilian brewery Nova Schin has reached a title sponsorship deal with the country’s stock car motorsport championship.
Panasonic extends Neymar ties
Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.
Nissan on board with Vasco da Gama
Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.
Petrobras backs Brazilian judo’s Olympic medal drive
Petrobras has struck a four-year sponsorship deal with the Brazilian Judo Confederation.
CBF feeds commercial hunger with BRF partnership
The Brazilian Football Confederation has signed another major sponsorship deal ahead of the 2013 Fifa Confederations Cup, with food company BRF agreeing a contract until 2022.
Skol to seal Rio 2016 sponsorship
Beer brand Skol is set to become an official sponsor of the Rio de Janeiro 2016 Olympic Games in Brazil, according to the Maquina do Esporte newspaper.
Unimed Seguros signs up to support Brazil
Health services company Unimed Seguros has signed up as a sponsor of the Brazil national team.
Bandsports partners with Sky Brasil for French Open rights
Sky Brasil has agreed a deal with Bandsports to carry coverage of the French Open, according to the Maquina do Esporte website.
Hitachi renews commitment to Brazilian top flight club
Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.
Sadia and Batavo feed Rio 2016’s commercial appetite
Brasil Foods has agreed a deal with the Rio 2016 Organising Committee for the Olympic and Paralympic Games for its Sadia and Batavo brands to become official supporters of the Games.
Grupo Petropolis lands second World Cup naming rights deal
Grupo Petrópolis has secured a 10-year naming rights deal for 2014 World Cup venue, Recife’s Arena Pernambuco.
Centauro to invest more than $50m in World Cup deal
Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.