Nova Schin secures stock car-racing rights in Brazil

Brazilian brewery Nova Schin has reached a title sponsorship deal with the country’s stock car motorsport championship.

Under the agreement, Nova Schin’s Kirin brand will lend its name to the series, replacing outgoing banking group Caixa, for the duration of the 2013 campaign.

As well as trackside branding rights, cars which do not have existing alcohol sponsors will display the Kirin logo.