Brazil
Rio 2016 revenue target under pressure
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
HSBC backs global rugby sevens drive
International banking group HSBC, the naming sponsor of rugby union’s International Sevens Series, is backing the launch of a two-year grassroots programme targeting increased participation ahead of the sport’s debut at the 2016 Olympic Games in Rio de Janeiro.
DL scores extension with Campeonato Brasileiro’s Portuguesa
Campeonato Brasileiro Série A football team Portuguesa has renewed its shirt sponsorship agreement with electronics manufacturer DL for the Brazilian top division’s 2014 season.
Gremio takes European inspiration in signing new partner
Campeonato Brasileiro Serie A football club Gremio has signed a one-year partnership with locally-based fashion brand Spirito Santo.
Correios delivers Rio 2016 deal
Correios, the state-owned company which operates Brazil’s national postal service, has agreed a deal to become a tier one sponsor of Rio de Janeiro’s 2016 Olympic Games in the logistics category.
Santos nets language school shirt sponsorship
Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with language school CNA for the 2014 season.
Sport Recife nets Adidas deal for Serie A return
Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.
Figueirense extends with shirt sponsor for Serie A return
Leadership company Liderança Serviços has agreed a two-year extension to its sponsorship deal with Brazilian football team Figueirense after the club gained promotion back to the country's top division, Serie A.
Botafogo refreshes main sponsor deal
Drinks company Viton 44 has agreed a new one-year deal for its Guaraviton brand to remain the main shirt sponsor of Brazilian top division football club Botafogo until the end of the 2014 season.
Nissan axes Vasco da Gama deal following fan violence
Japanese automotive company Nissan has announced it will end its sponsorship deal with Brazilian club Vasco da Gama following the fan violence that occurred as the team was relegated from the Campeonato Brasileiro Serie A, the top division of Brazilian football.
Aggreko to power Brazil’s World Cup venues
Fifa has confirmed the appointment of Scottish-based temporary power provider Aggreko as a branded licensee for the 2014 World Cup in Brazil.
Cisco connects with Rio 2016
Rio 2016 has announced that IT company Cisco has agreed a deal to become an official supporter of the Brazilian city’s staging of the Olympic and Paralympic Games.
Claro aces title sponsorship of Rio Open
South American telecommunications company Claro has reached a deal to become the title sponsor of the inaugural Rio Open tennis event.
CBF goes back to school with EF Englishtown
The Brazilian Football Confederation (CBF) has signed a new five-year sponsorship deal with online English school EF Englishtown.
FFF targeting 15% increase in national team sponsorship
The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.
Itau banks on CBF for eight more years
Banking group Itau has extended its sponsorship of the Brazilian Football Confederation (CBF) by a further eight years.
Samsung deal takes CBF past $100m per year
A deal last month with consumer electronics company Samsung lifted sponsorship revenue for the Brazilian football federation, the Confederação Brasileira de Futebol, to more than $100m (€73.5m) per year.
Cruzeiro signs sound insurance policy with Zurich deal
Campeonato Brasileiro Serie A football club Cruzeiro has agreed a new sponsorship deal with Swiss insurance giant Zurich.