Austria
Krauss to vacate Infront Austria MD, winter sports roles
Stefan Krauss, the long-standing managing director of Infront Austria and the agency’s vice-president of winter sports, is to leave the company by the end of next month.
UniqFEED deploys virtual advertising tech for first time in football with ÖFB deal
UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.
Infront bolsters cycling portfolio with broad Tour of the Alps remit
Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries
A1 signs two-event sponsorship deal for Alpine World Ski Championships
Austrian telecommunications company A1 has agreed a deal to sponsor this year’s Alpine World Ski Championships in Courchevel/Méribel, France, along with the 2025 event taking place in Saalbach in its ho…
Ex-Red Bull execs launch Audience Labs media valuation agency
Kelly Burgett and Alex Drymonakos, who previously worked in the analytics and marketing departments at energy drinks giant Red Bull, have announced the launch of Audience Labs, a new “insights-driven” spo…
Personalshop sponsors ski jumping’s Four Hills Tournament in Infront-brokered deal
Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.
CryptoData Tech lands title sponsor rights to MotoGP’s Austrian Grand Prix
CryptoData Tech, a Romanian company that develops hardware and software cybersecurity solutions based on blockchain technology, has agreed a deal to become the title sponsor of MotoGP’s Austrian Grand P…
OneFootball recruits Bayern Munich’s Roth to partnerships role
OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.
Austria Vienna continues to display Gazprom branding
Austrian Bundesliga football club Austria Vienna is yet to terminate its sponsorship deal with Russian state-owned gas company Gazprom despite Russia’s invasion of Ukraine.
Lexus maintains Davis Cup backing
Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
BWT expands F1 presence with title sponsorship of upcoming Austrian GPs
Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria
Admiral becomes first sponsor to back top two Austrian divisions
Austria’s top two football divisions will have a new main sponsorship backer from the start of the 2021-22 season in the form of gambling platform Admiral.
Austrian Bundesliga nets extension with Adidas as ball supplier
Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas
Infront ramps up esports activities with Freaks 4U Gaming venture
The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant
Infront agrees four-year Four Hills presenting sponsorship with bet-at-home
Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Infront pens early extension to Four Hills deal, ski jumping on European Games list
The Infront agency has agreed a four-year extension to its deal to exclusively market sponsorship rights to the Four Hills Tournament, ski jumping’s showpiece otherwise known as the Vierschanzentournee.
LASK sponsorship revenue rises as Kornspitz named shirt sponsor
Austrian Bundesliga football club LASK has unveiled Kornspitz, the Austrian baked goods brand, as its new shirt sponsor
LASK unveils climate-neutral stadium as Raiffeisen retains naming rights
Austrian Bundesliga football club LASK has revealed plans to develop a new climate-neutral stadium, with banking group Raiffeisen set to continue as naming rights sponsor