Australia
Mercedes-Benz chips in Australian Masters deal
German automotive giant Mercedes-Benz has reached an agreement to become a new senior partner and the official vehicle of the Australian Masters golf tournament for its 2013 and 2014 editions.
North Melbourne and Mazda continue lengthy journey
AFL Australian rules football team North Melbourne has announced a three-year extension to its long-running sponsorship deal with Japanese car manufacturer Mazda.
ISC teams up with St George Illawarra Dragons
Clothing brand ISC has confirmed a four-year kit manufacturing deal with Australian NRL rugby league team St George Illawarra Dragons.
Gold Coast Titans seal five-year kit deal
Australian NRL rugby league team Gold Coast Titans has signed a five-year kit manufacturing deal with locally based sports brand BLK.
FFA scores Cenovis tie-up
Football Federation Australia has added a new backer to its commercial portfolio after agreeing a sponsorship deal with vitamin brand Cenovis.
Dick Smith takes title spot for NRL’s Auckland Nines event
Consumer electronics retailer Dick Smith has agreed a five-year naming-rights deal for the NRL’s Auckland Nines rugby league tournament.
Virgin Australia lands deal with AFL’s Giants
Virgin Australia has agreed a five-year deal to become a co-major partner of Australian Football League club Greater Western Sydney Giants from the start of the 2014 season.
Bartercard teams up with Melbourne Renegades
Australian goods and services trading company Bartercard has announced a one-year sponsorship deal with Melbourne Renegades for the third season of the Big Bash League Twenty20 cricket tournament.
Stadium Canberra secures first naming rights partner
The Australian Capital Territory government has secured the first naming sponsor for Stadium Canberra, with GIO Insurance agreeing an initial four-year deal for the rights.
Melbourne Rebels take on BMW partnership
Australian Super 14 rugby union team Melbourne Rebels has secured a two-year sponsorship deal with the national arm of automotive giant BMW.
Cricket New South Wales drinks to CUB deal
Carlton & United Breweries has expanded its association with Australian cricket by agreeing a three-year deal to sponsor the domestic game in New South Wales.
Bartercard ups sports portfolio with Cricket Victoria deal
Australia’s Cricket Victoria governing body has agreed a deal under which goods and services trading company Bartercard will become the main sponsor of Victorian Premier Cricket for the next three seasons.
Western Force wears Furgo-TSM on its sleeve
Australian Super Rugby team Western Force has renewed its sponsorship agreement with Perth-based sub-sea services provider Fugro-TSM for the 2014 season.
Bartercard enters football market with Central Coast Mariners
Australian goods and services trading company Bartercard has reached a sponsorship agreement with A-League football club Central Coast Mariners.
Melbourne Heart on side with diabetes campaign
Australian A-League football team Melbourne Heart has announced Diabetes College as its short sponsor for the 2013-14 season.
Pirtek switches NRL allegiance from Eels to Broncos
Fluid transfer solutions firm Pirtek has sealed a three-year shirt sponsorship deal with Australian National Rugby League team Brisbane Broncos.
Pirtek acquires naming rights to Parramatta Stadium
Pirtek has agreed a five-year deal for the naming rights to the Parramatta Stadium in Australia – home of National Rugby League side Parramatta Eels and A-League football club Western Sydney Wanderers.
Suns take five more years with Virgin Australia
AFL Australian rules team Gold Coast Suns has signed a five-year sponsorship extension with commercial airline Virgin Australia.