Bartercard enters football market with Central Coast Mariners

Australian goods and services trading company Bartercard has reached a sponsorship agreement with A-League football club Central Coast Mariners.

Throughout the 2013-14 Australian domestic season, Bartercard branding will feature on the A-League champion’s home and away playing shorts, training shorts and corporate inventory.

Bartercard has invested more than A$84m (€58.8m/$78.5m) into sports sponsorship in its homeland over the past two decades but this is the first time it has teamed up with an A-League club.

National Rugby League teams Manly Sea Eagles, Brumbies and Gold Coast Titans, Super Rugby franchise Western Force and Australian Football League club Adelaide Crows are among the sporting outfits already supported by Bartercard.