Australia
Australian Rugby Union stays fresh with Dove
The Australian Rugby Union has agreed a new partnership with male grooming products and toiletries company Dove Men Care.
Virgin Australia takes flight with AFL duo
Commercial airline Virgin Australia has increased its presence within the Australian Football League by agreeing five-year sponsorship deals with Australian rules football teams Fremantle Dockers and West Coast Eagles.
Longines signs wide-ranging Australian Turf Club partnership
Luxury watch brand Longines has expanded its long-standing involvement in horse racing through a five-year sponsorship agreement with the Australian Turf Club.
AFL’s West Coasts Eagles connect with Infinite Energy
AFL Australian rules football team West Coast Eagles has announced energy provider Infinite Energy as an official partner.
ARU stays on side with Gilbert
The Australian Rugby Union has signed a five-year extension to its partnership with rugby equipment and apparel manufacturer Gilbert.
AFL’s Collingwood soars with Emirates renewal
AFL Australian rules football team Collingwood has agreed an extended five-year jersey sponsorship deal with Dubai-based airline Emirates.
Mars to tackle new AFL deal
Food products manufacturer Mars has expanded its involvement in Australian rules football by signing a three-year deal to become the official confectionery partner of the AFL league.
Central Coast recruits shirt sponsor for ACL campaign
Australian A-League football club Central Coast Mariners has announced that Chinese bottled water company Tibet Spring 5100 has agreed to become a sponsor of the team during the group stage of the 2014 Asian Football Confederation (AFC) Champions League club competition.
Sydney FC enhances top-tier sponsors with Beechwood Homes
Australian A-League football team Sydney FC has signed a three-year premium partnership with Beechwood Homes that will result in the New South Wales housing company becoming its sleeve sponsor from next season.
Nike renews long-term Carlton ties
US sportswear firm Nike has agreed a six-year extension to its partnership with AFL Australian rules football team Carlton.
China Southern Airlines wings into AFL with Melbourne FC
AFL Australian rules football team Melbourne FC has reached a deal to make China Southern Airlines a platinum plus partner for 2014.
Apex Steel teams with Port Adelaide
Steelworks company Apex Steel has become a joint-major partner of Australian rules football team Port Adelaide.
Toyota to tackle two further seasons with AFL
Japanese automotive giant Toyota has agreed a two-year extension with the AFL to remain as the premier partner of the Australian rules football league until 2016.
Melbourne Storm extends Crown deal
Australian entertainment group Crown Resorts has agreed a one-year extension to its shirt sponsorship deal with NRL rugby league team Melbourne Storm.
UFC pins down Unibet deal
Mixed martial arts organisation the Ultimate Fighting Championship has agreed a two-year partnership with online bookmaker Unibet.
NRL’s Newcastle Knights to support local mining industry
Australian rugby league team Newcastle Knights has entered into a two-year partnership with the New South Wales Minerals Council under which it will launch a special edition jersey for NRL matches against two Sydney teams.
Parramatta pens jersey partner
Legal company Shine Lawyers has agreed a kit sponsorship deal with Australian National Rugby League’s Parramatta Eels rugby league team.
Pulsar on time for V8 Supercars season
Australian touring car championship V8 Supercars has agreed a three-year partnership to make Pulsar Watches its official watch partner.