Australia
Sydney FC seals Tristar sponsorship
Australian A-League football club Sydney FC has signed up logistics provider Tristar Transport as a front-of-shorts sponsor.
NRL’s Storm refreshes with Powerade extension
The Australian National Rugby League’s Melbourne Storm rugby league club has extended its partnership with Coca-Cola Company-owned sports drinks brand Powerade.
Rabbitohs set NRL first with Fujitsu extension
Australian National Rugby League champion South Sydney Rabbitohs has announced an expanded four-year renewal of its sponsorship agreement with air conditioning brand Fujitsu General.
AFL’s Crows take flight with long-term kit deal
Sportswear manufacturer BLK has expanded its presence in the AFL Australian rules competition by entering into a long-term kit partnership with the Adelaide Crows.
FAL Healthy Beverages refreshes Melbourne Renegades
Drinks company FAL Healthy Beverages has agreed a two-year sponsorship deal with Australian Big Bash League Twenty20 cricket team Melbourne Renegades.
Emirates adds Australian Open to tennis portfolio
Emirates Airline has further enhanced its tennis sponsorship portfolio by agreeing a multi-year deal with the Australian Open tournament.
Cricket Australia launches Bupa partnership
Private healthcare group Bupa has reached an agreement to become a gold partner of Cricket Australia.
Hockey Australia mines Fortescue renewal
Iron ore producer Fortescue Metals Group has agreed a two-year extension to its sponsorship of Australia’s men’s hockey team through 2016.
Brisbane Roar sets A-League first with Hahn SuperDry
Australian A-League football team Brisbane Roar has announced a three-year sponsorship deal with beer brand Hahn SuperDry.
Nestle Purina remains Sydney Sixers’ best friend
Australian Big Bash Twenty20 cricket team Sydney Sixers has signed a three-year extension to its major partner agreement with pet care company Nestle Purina.
NRL’s Panthers extend with main partner
Australian NRL rugby league team Penrith Panthers has signed a two-year renewal to retain flavoured milk brand Oak as its major sponsor.
McDonald’s and Ricoh enhance backing of A-League duo
A-League football clubs Newcastle Jets and Wellington Phoenix have secured renewed and upgraded deals with existing sponsors McDonald’s and Ricoh.
Coopers tops up Adelaide United stadium naming rights deal
Australian-owned Coopers Brewery has signed a five-year extension to its stadium naming rights agreement for the home of A-League football team Adelaide United.
NRL’s Cowboys employ new jersey sponsor
Education training and employment firm Dreamtime Training has signed on as a major sponsor of rugby league club North Queensland Cowboys until the end of the 2016 NRL season.
Antler commits to Essendon rebuilding project
AFL Australian rules football club Essendon has been boosted by the news that long-term commercial partner Antler Luggage has extended its association into 2015.
Wests Tigers extend ISC’s NRL streak
Australian NRL rugby league team Wests Tigers has agreed a five-year kit deal with sportswear company ISC.
Chemist Warehouse teams with Netball Australia
Pharmacy retailer Chemist Warehouse has signed a two-year deal to become an official sponsor of Netball Australia.
Tissot signs up for Australian MotoGP race
Watchmaker Tissot has struck a deal to serve as the title sponsor of the Australian race on motorcycling’s 2014 MotoGP World Championship calendar.