Brisbane Roar sets A-League first with Hahn SuperDry

Australian A-League football team Brisbane Roar has announced a three-year sponsorship deal with beer brand Hahn SuperDry.

Brisbane Roar is the first A-League team to secure a major beer partner after Football Federation Australia this month confirmed a decision to lift a ruling that barred alcohol sponsorship in the league.

Under the agreement, Hahn SuperDry will benefit from visibility throughout Brisbane Roar’s Suncorp Stadium, its neighbouring Caxton Street area and on the front of the team’s match shorts.