Australia
Title sponsor secured for WBBL debut
Sports retail store chain Rebel has agreed a deal to become title sponsor of the inaugural Women’s Big Bash League, a new Twenty20 cricket competition being launched in Australia.
Basketball Australia nets new partner
Basketball Australia, the sport’s governing body in the country, has entered into a partnership with real estate investment firm Vicinity Centres.
Raiders sign jersey sponsor, Kia partners Auckland Nines
Australian NRL rugby league club the Canberra Raiders has agreed a shirt sponsorship deal with security protection firm TTM Security, while Korean automotive company Kia has entered into a partnership with the league’s Auckland Nines competition.
Blackmores give Australian Open’s commercial portfolio a healthy outlook
Health products manufacturer Blackmores has signed on as a new partner for the Australian Open tennis grand slam tournament.
Waratahs freshen up with Daikin partnership
Australian Super Rugby franchise the NSW Waratahs has agreed a partnership deal with air conditioning company Daikin Australia.
Waratahs Rugby renews Volvo Cars Australia deal
Super Rugby franchise Waratahs Rugby has extended a partnership deal with automotive company Volvo Cars Australia.
CareerOne teams up with Carlton
Online job market service CareerOne has been unveiled as a partner of Australian rules club Carlton, which competes in the Australian Football League.
Cricket Australia lands Qantas extension
Cricket Australia, the governing body of the sport in the country, has renewed its partnership with Australian airline Qantas.
Lavazza adds Australian Open to grand slam set
Italian coffee products manufacturer Lavazza has become the first food and beverages company to partner each of the four tennis grand slams after agreeing a deal with the Australian Open.
Melbourne Storm claim innovative apparel partnership
Australian NRL rugby league club Melbourne Storm has agreed a partnership with sportswear brand Star.
Opal Solar energises NRL’s Bulldogs
Australian energy company Opal Solar has enhanced its sponsorship deal with Australian National Rugby League team the Canterbury Bankstown Bulldogs.
Sea Eagles break sponsorship record with CoCo Joy, ZTE deals
Australian NRL rugby league club the Manly Warringah Sea Eagles has agreed new shirt sponsorship deals with food and beverages company CoCo Joy and Chinese telecommunications firm ZTE.
TWE secures long-term Melbourne Cup extension
Global winemaking and distribution company treasury Wine Estates (TWE) has extended its long-term partnership with Australian annual horseracing event the Melbourne Cup.
NRL’s Cowboys extend with major sponsor
The Australian National Rugby League’s North Queensland Cowboys rugby league club has extended a major sponsorship deal with Papua New Guinea’s leading rice company, Trukai Industries.
Uniqlo takes up title sponsor role for Australian Masters
The Australian Masters golf event has named Japanese apparel retailer Uniqlo as its new title sponsor.
VIA Network seals Panthers partnership
The National Rugby League’s Penrith Panthers rugby league club in Australia has signed up staff training and recruitment company VIA Network as a partner.
Big Bash League sells out partnership inventory
Cricket Australia’s Twenty20 competition the Big Bash League (BBL) has sealed partnerships with icy treat Zooper Dooper, Warner Bros. Pictures and Warner Bros. Movie World.
William Hill claims landmark partnership with Australian Open
Tennis grand slam the Australian Open has agreed a first-of-its-kind partnership with bookmaker William Hill.