NRL’s Cowboys extend with major sponsor

The Australian National Rugby League’s North Queensland Cowboys rugby league club has extended a major sponsorship deal with Papua New Guinea’s leading rice company, Trukai Industries.

The renewed agreement will run for two seasons, from 2016 to 2017.

Trukai Industries has been a partner of the Cowboys’ sponsors since 2009.

The Cowboys’ general manager of commercial, Steve Mitchell, said that the deal would ensure the Trukai logo continues to feature prominently on the back on the team’s playing shorts.

“Our partnership with Trukai is a key way we can bring the Cowboys to people of PNG and has played a major role in developing our supporter base in our northern neighbour,” Mitchell said. “The number of Cowboys supporters in PNG continues to grow and the partnership with Trukai is definitely one of the reasons this is happening.”