Australia
V8 Supercars hauls in new partner
Australian truck manufacturer Hino has entered into a partnership with the country’s V8 Supercars motor-racing series.
Gold Coast 2018 claims world-first partnership with MinterEllison
The Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) has agreed a three-year deal with leading Australian law firm MinterEllison in what it claims is a world-first partnership for a major sporting event.
AFL’s Eagles swoop for IGA partnership
Australian Football League Aussie rules club the West Coast Eagles has signed up independent grocery chain IGA as a partner.
City Football Group builds global partnership with Wix
Web development platform Wix has entered into a global partnership with City Football Group, the entity that controls English Premier League football club Manchester City, Major League Soccer franchise New York City FC and Australian A-League team Melbourne City.
Michelin adds race title sponsorship to MotoGP deal
French manufacturer Michelin has been named title sponsor of this year’s Australian Grand Prix ahead of its first season as the official tyre supplier of the MotoGP motorcycling championship.
Swisse Wellness to title sponsor NBL Finals Series
Australia’s National Basketball League has named vitamin and herbal brand Swisse Wellness as title sponsor of its Finals Series.
Chinese firm invests in Melbourne sports team partnerships
Chinese investment firm Greenwood Capital has entered into partnerships with Australian A-League football club Melbourne Victory and AFL Aussie rules football team Melbourne FC.
ISPS extends title sponsorship of Perth golf event
The International Sports Promotion Society (ISPS) has renewed a deal to serve as the title sponsor of the Perth International golf tournament.
Queensland Reds get technical with new shirt sponsor
Australian Super Rugby team the Queensland Reds has agreed a two-year shirt sponsorship deal with sports technology company SMG Technologies.
AFL’s Giants on track with Toyo Tires partnership
Global tyre manufacturer Toyo Tires has entered into a multi-year partnership with AFL Aussie rules club the Greater Western Sydney Giants.
BMW to drive Australian rugby development under ARU deal
German automotive manufacturer BMW has enhanced its relationship with the Australian Rugby Union by becoming the first major commercial partner of its national elite development pathway.
Port Adelaide stays in shape with new partnership
AFL Aussie rules football team Port Adelaide has entered into a partnership with Australian health and fitness chain Anytime Fitness.
Rolex continues Australian GP association
Swiss watchmaker Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a fourth consecutive year.
Yamaha Financial Services partners with WorldSBK season-opener
The Superbike World Championship (WorldSBK) has confirmed that Yamaha Financial Services will be the main event sponsor for the motorcycling series’ opening race weekend in Australia later this month.
Queensland Reds secure Japanese partner for new Super Rugby season
Australian Super Rugby team the Queensland Reds has entered into a partnership with Japanese gas appliances company Rinnai.
AOC spreads Olympic message with APN Outdoor
Outdoor media provider APN Outdoor has been named an official team partner of the Australian Olympic Committee (AOC).
Australian Open tunes in with music streaming service
Music streaming service Guvera has entered into a partnership with the Australian Open grand slam tennis tournament.
Sponsor expands Hockey Australia backing to women’s national team
Iron ore producer Fortescue Metals Group has enhanced its partnership with Hockey Australia by agreeing to sponsor its women’s national team.