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Australian Open tunes in with music streaming service

Music streaming service Guvera has entered into a partnership with the Australian Open grand slam tennis tournament.

As part of the agreement, the tournament has created its own channel on the Australian-owned platform. The channel features playlists from such players as world No.2 Andy Murray, rising US star Madison Keys and Australian men’s No.1 Bernard Tomic (pictured).

The channel also includes local acts as well as music currently in the Australian charts.

“We thought it was a great opportunity to utilise the tools we’ve got on our platform to help the Australian Open reach out to a new audience,” a Guvera spokesperson told the AdNews website.

“It’s another content play from their perspective that is unique, interesting and engaging, and shows an insight into the minds of the player and the music they love to listen to.”

The Australian Open began in Melbourne yesterday (Monday) and concludes on January 31.