Port Adelaide stays in shape with new partnership

AFL Aussie rules football team Port Adelaide has entered into a partnership with Australian health and fitness chain Anytime Fitness.

The company has been named a principal partner of Port Adelaide and also becomes its official gym, health and fitness partner. The length of the agreement was not disclosed.

As part of the deal, Anytime Fitness’s logo will appear on the goal posts at the Adelaide Oval, the team’s home ground.

Anytime Fitness has also been named the official coaches partner of Port Adelaide’s development team. Under this agreement, the company’s logo will appear on the coaches’ polo shirts and on the coaches’ box.

“Our partnership with Anytime Fitness goes beyond the playing group,” Chris Nunn, Port Adelaide’s general manager of commercial operations, said. “We will also be delivering joint initiatives to encourage Port Adelaide fans to achieve their fitness goals at any one of the 40 clubs around South Australia.”